Associate, Affiliate Marketing (B2C)-Bangsar South

Lazada Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Lazada Group is seeking an Affiliate Marketing Operations professional to manage and grow our affiliate channels in Southeast Asia. You will oversee performance, ROI and traffic, and continuously optimize campaigns to align with business KPIs.

Strong relationship building with partners and the ability to scale the program are essential. The role focuses on onboarding new affiliates, strengthening partnerships, and delivering marketing resources to enable success across Lazada’s expansive

Qualifications

• Manage and oversee the company’s affiliate marketing channels to ensure growth, compliance, and scalability.
• Monitor daily affiliate performance, ROI, and traffic to align with KPIs and goals.
• Optimize campaigns by analyzing and refining strategies to improve performance.

Responsibilities

• Build strong relationships with affiliate partners via email, chat, and calls with monthly cadence.
• Develop incentive programs, exclusive offers, and bonuses to motivate performance.
• Provide affiliates with marketing resources and support to improve results.
• Identify, qualify, and onboard new high-value affiliates and partnerships.

Skills

Affiliate marketing

Performance analysis

Growth strategies

Partnership management

Tools

Marketing analytics tools

Job description

Affiliate Marketing Operations

• Manage and oversee the company’s affiliate marketing channels, ensuring growth, compliance, and scalability.
• Monitor daily affiliate performance, ROI, and traffic to ensure alignment with company goals and KPIs.
• Optimize the performance of affiliate marketing campaigns by analyzing and refining strategies.
• Drive affiliate growth by onboarding new affiliates and strengthening partnerships with existing affiliates.

Affiliate Relationship Management

• Build strong relationships with affiliate partners by maintaining consistent communication through email, chat, and calls & monthly meeting cadence.
• Develop initiatives such as incentive/bonus programs, exclusive offers, and bonuses to increase affiliate motivation and performance.
• Provide affiliates with marketing resources, tools, and support to help them improve performance.

Affiliate Partnership Expansion

• Identify, qualify, and onboard new high-value affiliates, influencers, and strategic partners.
• Develop business relationships with agencies, content creators, and other affiliate networks to expand the program's reach.
• Negotiate affiliate programs, commission structures, and partnership terms to ensure mutual benefit.

Unlock job insights

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LAZADA GROUP

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.

OUR BUSINESS

LazMall

Launched on the Lazada platform in 2018, LazMall is Southeast Asia's biggest virtual mall connecting shoppers to over 18,000 leading international and local brands. It sets a new standard in retail, offering consumers the assurance of 100% product authenticity, guaranteed fast delivery and a 15-days return policy. LazMall is the preferred platform for brands and sellers to directly engage and create a customised experience for their customers.

Lazada’s Marketplace gives retailers instant access to millions of new customers. Launched on the Lazada platform in 2013, Lazada Marketplace provides a full suite of services, from secure payment options and customer care support, to a wide distribution network and marketing analytics, aimed at enabling our sellers to sell more. Lazada Marketplace merchants sell a wide range of products across 18 categories, including fast-growing offerings in health & beauty and fashion, as well as home & living, mother & baby, mobile devices and home appliances, among others.

Cross-Border

With a mission to bring the world to Southeast Asia and provide a gateway for Southeast Asian brands to reach international consumers, Lazada’s cross-border business features homegrown brands and sellers from markets that include China, Hong Kong SAR, Korea, Japan, the United States, and Europe. Through our Global Collection channel, Lazada offers a wide assortment of products across various categories, including fashion, electronics, and sports and outdoors. Alibaba’s technology infrastructure and unrivalled logistics network gets purchases to customers within seven days of placing an order.

OUR MISSION

Accelerating Progress In Southeast Asia Through Commerce & Technology

OUR VISION By 2030:

• Serve 300 million customers
• Create millions of jobs in the eCommerce ecosystems
• Power real, profitable SMEs across SEA

OUR CORE VALUES

1. CUSTOMERS FIRST, EMPLOYEES SECOND, SHAREHOLDERS THIRD

This reflects our choice of what’s important in the order of priority. Only by creating sustained customer value can employees grow and shareholders achieve long-term benefit.

1. TRUST MAKES EVERYTHING SIMPLE

Trust is both the most precious and fragile thing in the world. “Our Story”, to keep only “Aliren and Lazadians” is a story of building and cherishing trust. Complexity begets complexity, and simplicity breeds simplicity. Lazadians are straightforward – what you see is what you get. With trust, there is no second-guessing or suspicion, and the result is simplicity and efficiency.

1. CHANGE IS THE ONLY CONSTANT

Whether you change or not, the world is changing, our customers are changing and the competitive landscape is changing. We must face change with respect and humility. Otherwise, we will fail to see it, fail to respect it, fail to understand it and fail to catch up with it.

1. TODAY’S BEST PERFORMANCE IS TOMORROW’S BASELINE

In Lazada’s most challenging times, this spirit has helped us overcome difficulties and survive. In bad times, we know how to motivate ourselves; in good times, we dare to set “dream targets” (stretch goals). Face the future, or we regress. We must shoot for the moon, challenge ourselves, motivate ourselves and exceed ourselves.

1. IF NOT NOW, WHEN? IF NOT ME, WHO?

This was a tagline in Alibaba’s first job advertisement and became our first proverb. It is not a question, but a call of duty. This proverb symbolizes the sense of ownership that each Aliren-Lazadian must possess.

1. LIVE SERIOUSLY, WORK HAPPILY

“Work is now, life is forever. What you do in your job is up to you, but you have responsibility to the ones who love you. Enjoy work as you enjoy life; treat life seriously as you do work. If you live with purpose, you will find reward. You make Alibaba different and make your loved ones proud. Everyone has their own view of work and life; we respect each person’s choice. Whether you live by this value depends on how you live your life.” -- Jack Ma

LAZADA GROUP

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.

LazMall

Launched on the Lazada platform in 2018, LazMall is Southeast Asia's biggest virtual mall connecting shoppers to over 18,000 leading international and local brands. It sets a new standard in retail, offering consumers the assurance of 100% product authenticity, guaranteed fast delivery and a 15-days return policy. LazMall is the preferred platform for brands and sellers to directly engage and create a customised experience for their customers.

Lazada’s Marketplace gives retailers instant access to millions of new customers. Launched on the Lazada platform in 2013, Lazada Marketplace provides a full suite of services, from secure payment options and customer care support, to a wide distribution network and marketing analytics, aimed at enabling our sellers to sell more. Lazada Marketplace merchants sell a wide range of products across 18 categories, including fast-growing offerings in health & beauty and fashion, as well as home & living, mother & baby, mobile devices and home appliances, among others.

Cross-Border

With a mission to bring the world to Southeast Asia and provide a gateway for Southeast Asian brands to reach international consumers, Lazada’s cross-border business features homegrown brands and sellers from markets that include China, Hong Kong SAR, Korea, Japan, the United States, and Europe. Through our Global Collection channel, Lazada offers a wide assortment of products across various categories, including fashion, electronics, and sports and outdoors. Alibaba’s technology infrastructure and unrivalled logistics network gets purchases to customers within seven days of placing an order.

OUR MISSION

Accelerating Progress In Southeast Asia Through Commerce & Technology

OUR VISION By 2030:

• Serve 300 million customers
• Create millions of jobs in the eCommerce ecosystems
• Power real, profitable SMEs across SEA

OUR CORE VALUES

1. CUSTOMERS FIRST, EMPLOYEES SECOND, SHAREHOLDERS THIRD

This reflects our choice of what’s important in the order of priority. Only by creating sustained customer value can employees grow and shareholders achieve long-term benefit.

1. TRUST MAKES EVERYTHING SIMPLE

Trust is both the most precious and fragile thing in the world. “Our Story”, to keep only “Aliren and Lazadians” is a story of building and cherishing trust. Complexity begets complexity, and simplicity breeds simplicity. Lazadians are straightforward – what you see is what you get. With trust, there is no second-guessing or suspicion, and the result is simplicity and efficiency.

1. CHANGE IS THE ONLY CONSTANT

Whether you change or not, the world is changing, our customers are changing and the competitive landscape is changing. We must face change with respect and humility. Otherwise, we will fail to see it, fail to respect it, fail to understand it and fail to catch up with it.

1. TODAY’S BEST PERFORMANCE IS TOMORROW’S BASELINE

In Lazada’s most challenging times, this spirit has helped us overcome difficulties and survive. In bad times, we know how to motivate ourselves; in good times, we dare to set “dream targets” (stretch goals). Face the future, or we regress. We must shoot for the moon, challenge ourselves, motivate ourselves and exceed ourselves.

1. IF NOT NOW, WHEN? IF NOT ME, WHO?

This was a tagline in Alibaba’s first job advertisement and became our first proverb. It is not a question, but a call of duty. This proverb symbolizes the sense of ownership that each Aliren-Lazadian must possess.

1. LIVE SERIOUSLY, WORK HAPPILY

“Work is now, life is forever. What you do in your job is up to you, but you have responsibility to the ones who love you. Enjoy work as you enjoy life; treat life seriously as you do work. If you live with purpose, you will find reward. You make Alibaba different and make your loved ones proud. Everyone has their own view of work and life; we respect each person’s choice. Whether you live by this value depends on how you live your life.” -- Jack Ma