Segment Marketing Specialist (Gov-GLC)

MAXIS Malaysia; Malaysia; On-site; MYR 70,000 - 100,000; Full time

Job summary

MAXIS Malaysia is seeking a Segment Marketing Specialist (Gov-GLC) to drive strategic marketing initiatives within government and corporate segments. This full-time role involves executing go-to-market strategies, organizing impactful marketing events, and creating compelling content to empower sales initiatives. The ideal candidate should have strong experience in strategic planning and performance monitoring, with a passion for enhancing customer engagement. Join us to help innovate and grow in a diverse and inclusive environment.

Qualifications

• Proven experience in strategic marketing roles, preferably in technology or telecommunications.
• Ability to lead go-to-market strategies and execution across multiple channels.
• Strong organizational skills to manage events and funnel-building activities.

Responsibilities

• Develop and execute strategic plans for growth in targeted segments.
• Lead the development of marketing go-to-market strategies and campaigns.
• Create compelling content and sales enablement materials.
• Monitor performance against KPIs for continuous optimization.
• Coordinate with internal teams and external partners for alignment.

Skills

Strategic planning

Market research

Content creation

Performance monitoring

Cross-functional collaboration

Job description

Segment Marketing Specialist (Gov-GLC) page is loaded## Segment Marketing Specialist (Gov-GLC)locations: Menara Maxistime type: Full timeposted on: Posted Todayjob requisition id: JR13270* We want to empower you to turn your ambitions into achievements.* We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.* Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.* To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.**Strategic Planning & Market Insight*** Develop and execute strategic plans for funnel-building activities (tech talks, event sponsorships, round tables, MOU ceremonies) to achieve growth targets and enhance customer engagement and experience within Government, GLC, and Wholesale segments.* Develop propositions aligned with business goals and market demands of the segment.* Conduct market research and competitive analysis to identify unique segment needs, challenges, and opportunities, informing tailored marketing strategies.**Go-to-Market (GTM) Strategy & Execution*** Lead the development and execution of marketing go-to-market strategies and campaign briefs for advanced solutions (AI, Cloud, IoT, Fixed Network, Cybersecurity) targeting Government, GLC, and Wholesale segments.* Coordinate the delivery of marketing campaigns across multiple channels, including email marketing (EDM blasts), content marketing, social media, and on-ground activities.* Ensure timely delivery and adherence to campaign objectives and timelines.**Funnel Building & Event Collaboration*** Work hand-in-hand with Activation Specialists to plan and organise all funnel-building events and activities, ensuring strategic alignment and flawless execution.**Content & Sales Enablement*** Create compelling content and sales enablement materials (presentations, solution decks, solution briefs) to empower sales teams and support speaking engagements.**Performance Monitoring & Optimisation*** Track and monitor the performance of all funnel-building activities and GTM initiatives against KPIs, providing data-driven insights for continuous optimisation.**Cross-functional Alignment*** Act as a key liaison between sales, product/solution teams, and external partners to ensure marketing initiatives align with business objectives and support the sales cycle.* Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.* Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.