A leading marketing agency in Selangor, Malaysia, is looking for a Marketing Specialist to manage various marketing initiatives. You will work closely with cross-functional teams to design marketing strategies, oversee social media presence, and coordinate events. Your role will also involve developing sales materials and conducting market analysis. The ideal candidate is creative, detail-oriented, and capable of handling multiple projects to enhance brand visibility and engagement across markets.
Qualifications
Experience in planning and executing marketing initiatives on annual, quarterly, and monthly timelines.
Ability to track performance and align with business goals.
Responsibilities
Work closely with cross-functional teams to plan and deliver marketing initiatives.
Design and roll out integrated marketing strategies.
Oversee social media strategy and engagement.
Organize and manage marketing events.
Develop sales materials to assist business development.
Maintain consistent brand messaging across channels.
Conduct market intelligence and competitor analysis.
Coordinate with external agencies for campaign execution.
Travel as required for regional activities.
Take on additional marketing-related responsibilities as needed.
Job description
Responsibilities
Work closely with cross-functional teams to plan and deliver marketing initiatives on an annual, quarterly, and monthly basis, with ongoing performance tracking to ensure alignment with business goals.
Design and roll out integrated marketing strategies covering product launches, brand campaigns, content marketing, and digital initiatives.
Oversee social media strategy, including content planning, scheduling, and engagement, to strengthen brand presence across regional markets.
Organize and manage marketing events such as conferences, seminars, exhibitions, roadshows, and partner-led activities to drive visibility and stakeholder engagement.
Develop and support sales materials such as brochures, pitch decks, presentations, and case studies to assist business development efforts.
Maintain consistent and compelling brand messaging across all channels and markets.
Conduct market intelligence and competitor analysis to stay informed on trends, assess positioning, and identify growth opportunities (e.g., grants, incentives, or partnerships).
Coordinate with external agencies, vendors, and partners to ensure smooth and timely execution of campaigns.
Travel as required to support regional activities, events, and business initiatives.
Take on additional marketing-related responsibilities as needed to support overall company objectives.