Assistant Marketing Manager (Strategy & Performance)

WiSoft Solutions Sdn. Bhd.; Penang; On-site; MYR 60,000 - 120,000; Full time

Job summary

WiSoft Solutions Sdn. Bhd. in Penang is seeking an Assistant Marketing Manager (Strategy & Performance) to design and lead our marketing funnel, targeting, and channel positioning. You will translate strategy into structured plans with clear KPIs and timelines.

You will build a scalable CRM, run lead nurturing programs, analyze campaign data, and collaborate with HQ and cross-functional teams to strengthen our brand and market differentiation.

Qualifications

• 3-5 years of digital marketing experience.

Responsibilities

• Develop and lead overall marketing strategy including funnel design and channel positioning.

Skills

Digital marketing

Performance marketing

Data-driven mindset

CRM management

Lead nurturing

Audience segmentation

Education

Bachelor's degree in Marketing or related

Tools

CRM software

Analytics tools

Job description

Assistant Marketing Manager (Strategy & Performance)

Develop and lead overall marketing strategy including funnel design, audience targeting, and channel positioning

Create and execute structured marketing plans with clear KPIs, timelines, and measurable outcomes

Build and manage a scalable customer database system (CRM setup, segmentation, lead lifecycle)

Design and implement lead generation and nurturing strategies (email automation, retargeting, content funnels)

Monitor and analyze campaign performance (CTR, CPC, conversion rate, CPL, funnel drop-off) and optimize results

Ensure accurate tracking, reporting, and qualification of leads to maintain data integrity

Define and refine Ideal Customer Profile (ICP) to improve targeting effectiveness

Lead and manage the marketing team, ensuring accountability and consistent execution

Establish marketing processes including campaign briefs, reporting frameworks, and performance reviews

Optimize channel strategies with localized marketing and trust-building initiatives

Plan and execute marketing events (seminars, webinars) and improve engagement rates

Collaborate with HQ and cross-functional teams to strengthen brand positioning and differentiation

Requirements

Bachelor's Degree in Marketing, Business Administration, or related field

3-5 years of experience in digital marketing, performance marketing, or marketing management

Proven ability to build structured marketing strategies with clear funnel logic

Strong data-driven mindset with hands-on campaign analysis experience

Experience with CRM systems, database management, segmentation, and lead nurturing

Strong understanding of lead generation, qualification, and conversion processes

Ability to define ICP and execute audience segmentation strategies

Knowledge of multi-channel marketing, especially in service/distributor businesses

Leadership experience with ability to manage teams and drive accountability

Strong documentation, organization, and process-building skills

Experience in event marketing (planning, promotion, optimization)

Analytical thinker with strong problem-solving abilities