Sales Representative

Lighthouse Coffee Snd Bhd; Seberang Perai; On-site; MYR 42,000 - 64,000; Full time

Job summary

Lighthouse Coffee Sdn Bhd in Penang is seeking a driven Sales Representative to promote our specialty coffee beans, training services, and equipment to cafes and corporate clients.

Based on-site in Perai, you will identify leads, deliver compelling product demonstrations, prepare quotations, and coordinate with internal teams to ensure timely delivery and excellent customer satisfaction. The role requires strong communication, relationship skills, and a passion for coffee.

Qualifications

• Demonstrated ability to meet and exceed sales targets.
• Interest in specialty coffee, café operations, and equipment.
• Strong English and local language communication and presentation skills.
• Basic business, marketing, or account management knowledge.
• Willingness to work on-site in Perai and travel to customer locations.
• Excellent organizational and time-management abilities.
• Sales experience in F&B or coffee-related industries is a plus.
• Diploma or equivalent qualification; relevant experience may count.

Responsibilities

• Promote and sell specialty coffee beans, training services, consultation packages, and equipment.
• Identify and prospect leads, conduct sales presentations and product demonstrations.
• Maintain strong relationships with cafés, corporate clients, and partners.
• Handle inquiries, prepare quotations, and process orders.
• Coordinate with internal teams to ensure timely delivery and satisfaction.
• Track sales performance and provide market feedback; support events and campaigns.

Skills

Sales & negotiation

Coffee industry knowledge

Communication skills

Business basics

On-site readiness

Time management

Sales experience (F&B/coffee)

Education

Diploma or equivalent

Job description

Company Description Lighthouse Coffee Sdn Bhd is a Malaysian specialty coffee company providing end-to-end coffee solutions, from beans to business. The company focuses on roasting and supplying high-quality specialty coffee beans to cafés and businesses.

Lighthouse Coffee also offers barista training, coffee courses, and HRDC-claimable team-building programs to support skill development in the coffee industry. In addition, the company assists with coffee shop setup and consultation, and supplies coffee machines and equipment. This creates a comprehensive support ecosystem for partners who want to build or grow their coffee-focused businesses.

Role Description This is a full-time, on-site Sales Representative role based in Perai. The Sales Representative is responsible for promoting and selling specialty coffee beans, training services, consultation packages, and coffee equipment to new and existing customers. Day-to-day tasks include identifying and prospecting leads, conducting sales presentations and product demonstrations, and maintaining strong relationships with cafés, corporate clients, and other business partners. The role also involves handling inquiries, preparing quotations, processing orders, and coordinating with internal teams to ensure timely delivery and customer satisfaction. The Sales Representative will track sales performance, provide feedback on market trends, and support marketing activities such as events, workshops, and promotional campaigns.

Qualifications

• Strong sales, negotiation, and customer relationship management skills, with the ability to meet and exceed sales targets.
• Knowledge or interest in specialty coffee, café operations, and coffee equipment, with willingness to learn product details and industry trends.
• Effective communication and presentation skills in English and relevant local languages, with a professional and customer-focused approach.
• Basic business, marketing, or account management skills, including lead generation, pipeline management, and reporting.
• Ability to work on-site in Perai, travel to customer locations when needed, and collaborate with operations and training teams.
• Organizational and time-management skills to handle multiple accounts, follow up on leads, and manage documentation and quotations.
• Previous experience in sales, F&B, or coffee-related businesses is an advantage, but motivated candidates with comparable experience are encouraged to apply.
• Minimum diploma or equivalent qualification preferred; relevant work experience may be considered in place of formal education.