Sales Lead

MONSTR CONFECTIONERY SDN. BHD.; Bandar Baru Bangi; On-site; MYR 45,000 - 78,000; Full time

Job summary

MONSTR CONFECTIONERY SDN. BHD. in Malaysia, Bandar Baru Bangi, is seeking a high-energy Sales Lead to drive revenue growth across assigned retail outlets, lead frontline promoters, and ensure locations hit targets.

You will coach sales pitches, optimize rosters, manage inventory, and coordinate with logistics to prevent stockouts, while tracking performance and reporting to the COO. Willingness to work retail shifts and travel daily is required; diploma holder with 2–3 years in retail FMCG is

Qualifications

• Diploma in any field required; background in Sales, Business, Retail Management, Marketing or FMCG is a plus.
• Minimum 2–3 years of proven retail sales experience or promoter team supervision.
• Demonstrated track record of managing a sales team of 5+ staff and hitting targets.
• Strong persuasive, communication and motivational skills to drive a target-focused mindset across multi-location teams.

Responsibilities

• Lead promoter teams across outlets to meet and exceed daily, weekly, and monthly targets.
• Conduct regular sales pitch coaching, closing technique workshops and upselling strategies.
• Drive promotions and motivate promoters to exceed quotas.
• Plan and manage weekly rosters for all outlets during peak traffic hours.
• Monitor stock levels, raise POs, and coordinate with logistics to prevent stockouts.
• Track daily outlet sales and report performance to the COO.
• Perform store visits to ensure product displays, promotions and merchandising are optimal.
• Provide hands-on floor support during peak hours to close deals and manage escalations.
• Assist with onboarding and training for new outlets during expansion periods.

Skills

Sales Leadership

Team Management

Closing Techniques

Inventory Management

Coaching

Excel/Sheets

Travel

Education

Diploma

Tools

Microsoft Excel

Google Sheets

Job description

We are looking for a high-energy, results-driven Sales Lead with a strong passion for retail sales and team leadership. In this role, your primary objective is to drive revenue growth and maximize sales conversion across your assigned retail outlets. You will lead from the front—coaching frontline promoters, enforcing aggressive sales techniques, managing inventory, and ensuring every location consistently hits its target.

If you thrive on achieving sales quotas, know how to close deals on the sales floor, and enjoy managing a multi-outlet team, this role is for you!

Key Responsibilities (What You'll Do)

Sales Leadership & Target Achievement: Supervise, energize, and drive promoter teams across assigned outlet locations to consistently meet and exceed daily, weekly, and monthly sales targets.

Sales Pitch Coaching & Upskilling: Conduct regular sales pitch training, closing technique workshops, upselling strategies, and product briefings to maximize customer conversion rates.

Promoter Motivation & Incentive Execution: Drive high floor energy by implementing daily sales challenges, pushing promotional campaigns, and actively motivating promoters to overachieve their quotas.

Roster & Coverage Optimization: Plan and manage weekly shift rosters for all outlets, ensuring top-performing promoters are strategically scheduled during peak traffic hours for maximum sales impact.

Sales-Driven Inventory & PO Management: Monitor stock levels across assigned outlets, raise purchase orders (POs), and coordinate with logistics to prevent out-of-stock situations on high-demand products.

Sales Performance Tracking & Action Plans: Track daily sales per outlet and submit sales reports directly to the Chief Operating Officer (COO).

Outlet Inspection & Merchandising: Perform routine field visits to ensure product displays, booth cleanliness, promotional materials, and staff discipline are optimized to attract foot traffic and drive impulse buys.

Hands-on Floor Support & Escalations: Step in on the sales floor during peak hours/events to actively pitch and close deals, handle customer escalations, and resolve outlet-level operational issues promptly.

Retail Expansion & Revenue Rollout: Assist with onboarding and training new sales promoters while leading team setups for new outlet launches during expansion or peak promotional periods.

Requirements (What We're Looking For)

Education: Diploma in any field; a background in Sales, Business, Retail Management, Marketing, or FMCG is an advantage.

Experience: Minimum 2–3 years of proven experience in retail sales, FMCG field sales, or promoter team supervision.

Sales & Team Management: Demonstrated track record of managing a sales team of 5 or more staff members and consistently achieving sales targets.

Commercial & Interpersonal Skills: Strong persuasive, communication, and motivational skills to drive a target-focused mindset across multi-location teams.

Organization & Sales Discipline: Highly disciplined with sales tracking, workforce scheduling, stock management, and daily revenue reporting.

Software Proficiency: Proficient in basic Microsoft Excel or Google Sheets for sales tracking, scheduling, and data reporting.

Mobility: Must possess own transport and be willing and able to travel daily across assigned outlet locations to oversee sales operations.

Work Schedule: Willingness to work retail shifts, weekends, and public holidays during peak shopping periods.

MONSTR, formerly known as Brownies Monster is a brand under Serihas Resources. MONSTR gained its name after a successful product Brownies Monster which leads to the production of other successful products. As we grow with few bombastic products, we decided to rebrand our brand to something more commercial and general. Later, the name MONSTR was formed.

Starting Jan 2020, we have officially used our new brand name - MONSTR and the demand of MONSTR product keep growing day by day.

Today, we as one of the most famous and most wanted confectionery products serve not only a quantity but also very high-quality products to ensure all our MONSTR SQUAD can get benefits from it. We are to the date, helps more than 1000 agents all over Malaysia to add value in their life. This is parallel to our company mission to help more people gain benefits from our high-quality products.

MONSTR, formerly known as Brownies Monster is a brand under Serihas Resources. MONSTR gained its name after a successful product Brownies Monster which leads to the production of other successful products. As we grow with few bombastic products, we decided to rebrand our brand to something more commercial and general. Later, the name MONSTR was formed.

Starting Jan 2020, we have officially used our new brand name - MONSTR and the demand of MONSTR product keep growing day by day.

Today, we as one of the most famous and most wanted confectionery products serve not only a quantity but also very high-quality products to ensure all our MONSTR SQUAD can get benefits from it. We are to the date, helps more than 1000 agents all over Malaysia to add value in their life. This is parallel to our company mission to help more people gain benefits from our high-quality products.