Business Development (Retail)

MONSTR CONFECTIONERY SDN. BHD.; Bandar Baru Bangi; On-site; MYR 60,000 - 90,000; Full time

Job summary

MONSTR CONFECTIONERY SDN. BHD. is seeking a Business Development Executive (Retail) to drive our retail expansion and build strong partnerships with supermarket, convenience, and specialty outlets.

You will identify opportunities, negotiate terms, and work with marketing and operations to ensure effective product placement and inventory management across Malaysia. This role requires 2–4 years in Retail/FMCG and willingness to travel for store visits.

Qualifications

• 2–4 years of experience in Business Development, Account Management, or Sales within Retail / FMCG.
• Diploma or Bachelor’s Degree in Business, Marketing, Management, or a related field.
• Strong negotiation, networking, and presentation skills with a proven track record in retail channel growth.
• Data-driven: analyze sales reports and market trends to make strategic recommendations.
• Self-motivated, target-driven, and comfortable working in a fast-paced environment.
• Mobility: own transport and willingness to travel for client meetings and store visits.

Responsibilities

• Retail expansion and placement across supermarkets, convenience stores, and specialty outlets.
• Build and maintain lasting relationships with retail partners and store managers.
• Monitor sales performance and analyze sell-through to drive volume.
• Conduct market research on trends, competitors, and opportunities.
• Negotiate listing fees, shelf placement, payment terms, and promotions.
• Collaborate with marketing and operations for on-time product delivery and merchandising.

Skills

Negotiation

Networking

Presentation skills

Data-driven decisions

Education

Diploma or Bachelor’s Degree in Business/Marketing/Management

Job description

We are seeking an ambitious, result-oriented Business Development Executive (Retail) to drive our retail expansion strategy. In this role, you will be responsible for identifying strategic market opportunities, securing new retail channels (supermarkets, convenience stores, specialty outlets), and strengthening relationships with existing retail partners.

If you thrive in commercial negotiations, love building business networks, and are passionate about scaling a brand's physical presence, this role is for you.

Key Responsibilities

Retail Expansion & Placement: Identify, pitch, and secure strategic retail channels, supermarkets, convenience stores, and specialty outlets to expand product reach.

Relationship Management: Build and maintain strong long‑term relationships with key retail partners, distributors, and store managers.

Account Performance: Monitor sales performance across retail outlets, analyze sell‑through rates, and execute trade promotions to drive volume.

Market Intelligence: Conduct market research to identify new retail trends, competitor strategies, and potential business opportunities.

Negotiation & Contracting: Negotiate listing fees, shelf placement, payment terms, and promotional support with retail partners.

Cross‑functional Collaboration: Work closely with the marketing and operations teams to ensure seamless product delivery, inventory management, and visual merchandising compliance.

Job Requirements

Experience: Minimum 2–4 years of experience in Business Development, Account Management, or Sales within the Retail / FMCG sector.

Education: Diploma or Bachelor’s Degree in Business, Marketing, Management, or a related field.

Key Skills: Strong negotiation, networking, and presentation skills with a proven track record in retail channel growth.

Data-Driven: Ability to analyze sales reports and market trends to make strategic recommendations.

Attributes: Self‑motivated, target‑driven, and comfortable working in a fast‑paced environment.

Mobility: Possess own transport and willing to travel for client meetings and store visits as required.

Hirer responsiveness Salary match Number of applicants

FMCG Manufacturing 11-50 employees

MONSTR, formerly known as Brownies Monster is a brand under Serihas Resources. MONSTR gained its name after a successful product Brownies Monster which leads to the production of other successful products. As we grow with few bombastic products, we decided to rebrand our brand to something more commercial and general. Later, the name MONSTR was formed.

Starting Jan 2020, we have officially used our new brand name - MONSTR and the demand of MONSTR product keep growing day by day.

Today, we as one of the most famous and most wanted confectionery products serve not only a quantity but also very high-quality products to ensure all our MONSTR SQUAD can get benefits from it. We are to the date, helps more than 1000 agents all over Malaysia to add value in their life. This is parallel to our company mission to help more people gain benefits from our high-quality products.

MONSTR, formerly known as Brownies Monster is a brand under Serihas Resources. MONSTR gained its name after a successful product Brownies Monster which leads to the production of other successful products. As we grow with few bombastic products, we decided to rebrand our brand to something more commercial and general. Later, the name MONSTR was formed.

Starting Jan 2020, we have officially used our new brand name - MONSTR and the demand of MONSTR product keep growing day by day.

Today, we as one of the most famous and most wanted confectionery products serve not only a quantity but also very high-quality products to ensure all our MONSTR SQUAD can get benefits from it. We are to the date, helps more than 1000 agents all over Malaysia to add value in their life. This is parallel to our company mission to help more people gain benefits from our high-quality products.