Sales Force Effectiveness Analyst

The HEINEKEN Company; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

The HEINEKEN Company in Malaysia seeks a Sales Analytics professional to drive Sales Force effectiveness through analytics, incentive governance and performance insights. You will ensure accurate administration of the SFIS and translate targets into actionable allocations.

You will provide timely insights on sales force performance, safeguard incentive process integrity and contribute to the annual SFIS budget. Collaboration across functions and a governance-focused mindset are essential.

Qualifications

• Minimum undergraduate degree in Business, Finance, Economics, Analytics, or related disciplines.
• At least 3 years of sales analysis or relevant work experience.
• FMCG industry experience is an added advantage.
• Strong governance with financial discipline and integrity.

Responsibilities

• Ensure effective and accurate administration of the SFIS incentive scheme.
• Translate sales targets into accurate allocations.
• Provide timely insights on sales force performance and effectiveness.
• Safeguard integrity, fairness and compliance of incentive processes.
• Discipline in managing and utilising the annual SFIS budget.
• Support data-driven improvements of sales force productivity and effectiveness.

Skills

Analytical skills

Commercial acumen

Team collaboration

Problem solving

Education

Undergraduate degree

Job description

In this role, you will enable sales force effectiveness through robust analytics, incentive governance and performance insights, ensuring sales force investments and performance mechanisms are accurately managed and aligned with commercial priorities.

Main Responsibilities:

• Ensure effective and accurate administration of the Sales Force Incentive Scheme (SFIS).
• Ensure accurate and effective translation and allocation of sales targets.
• Provide timely insights on sales force performance and effectiveness.
• Safeguard the integrity, fairness and compliance of incentive processes
• Ensure disciplined management and utilisation of the annual SFIS budget.
• Support data-driven improvement of sales force productivity and effectiveness

Key Criteria:

• Minimum undergraduate degree in Business, Finance, Economics, Analytics, or related disciplines
• At least 3 years of sales analysis or relevant work experience, FMCG industry experience is an added advantage.
• Demonstrates strong commercial acumen with a solid understanding of business drivers
• Possesses advanced analytical skills to interpret data and generate actionable insights
• Thinks strategically and contributes to long-term business objectives
• Maintains strong financial discipline and a governance-focused mindset
• Collaborates effectively as a team player across functions and stakeholders
• Shows initiative, innovation, and a proactive approach to problem-solving
• Customer-focused, with a commitment to continuous personal and professional development