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PA Recruitment (KL) Sdn Bhd is seeking a Sales Analyst to support the sales organization with data analysis, reporting, and insights generation.
You will manage reports, dashboards, and master data, analyze performance by product, channel, and distributor, and help optimize trade and inventory decisions.
The Sales Analyst is responsible for supporting the sales organization through data analysis, reporting, performance tracking, system administration, and business insights generation. This role plays a critical part in enhancing sales efficiency, monitoring key business metrics, managing sales systems, and providing analytical support for strategic decision-making.
Key Responsibilities
Prepare and distribute daily, weekly, monthly, and Year-to-Date (YTD) sales reports.
Monitor and analyze sales performance by product, salesperson, distributor partner (DP), customer, and channel.
Track inventory levels and sales trends to support demand planning and stock management.
Generate ad-hoc reports and dashboards to support management decision-making.
Regularly monitor, update, and track sales targets, achievements, and performance gaps.
Data Management & System Maintenance
Maintain accurate customer master data, item master files, and sales-related databases.
Update customer information, trade classifications, and relevant records in company systems.
Ensure data integrity, accuracy, and consistency across sales and reporting platforms.
Support continuous improvement of reporting processes and data management practices.
Business Analysis & Insights
Conduct New Product Development (NPD) performance analysis and post-launch evaluations.
Analyze promotional activities, trade campaigns, and sales initiatives to measure effectiveness.
Perform ROI analysis and other business performance assessments to identify growth opportunities and improve profitability.
Provide actionable insights and recommendations based on market and sales data.
Trade & Claims Management
Track, reconcile, and summarize trade claims, margin-sharing claims, and Return-To-Distributor (RTD) claims.
Prepare and process claim documentation accurately and within required timelines.
Maintain records of trade offers, promotional agreements, and customer rebate programs.
Collaborate with finance and sales teams to ensure accurate claim validation and settlement.
Update and maintain Modern Trade (MT) and General Trade (GT) trade offers and pricing information.
Administer customer segmentation and classification frameworks.
Support sales operations by ensuring timely and accurate reporting of commercial activities.
Systems Administration & User Support
Manage and maintain the Distribution Management System (DMS) and related sales applications.
Administer company-issued tablets, SIM cards, and system access for sales personnel.
Provide Excel and business system training to users to improve productivity and reporting accuracy.
Coordinate and support troubleshooting for laptops, software applications, and sales technology tools.
Serve as the primary point of contact for sales system issues and user support requests.
Identify opportunities to automate reports, streamline processes, and enhance data visualization.
Support cross-functional projects and business initiatives through analytical and operational expertise.
Undertake additional assignments and ad-hoc analyses as required by management.
Preferred Qualifications
Bachelor's Degree in Business Administration, Statistics, Data Analytics, Marketing, Finance, or a related field.
2-5 years of experience in Sales Analysis, Business Analysis, Sales Operations, or a similar role.
Advanced proficiency in Microsoft Excel (Pivot Tables, Power Query, Power Pivot, Dashboarding).
Experience with ERP, DMS, CRM, or Business Intelligence tools (Power BI, Tableau, etc.) is an advantage.
Strong analytical, problem-solving, and data interpretation skills.
Excellent attention to detail, organizational, and communication skills.
Ability to manage multiple priorities and work effectively in a fast-paced environment.
Accuracy and timeliness of sales reports.
Quality and reliability of sales data and system records.
Effectiveness of performance analysis and business recommendations.
Timely processing of trade and margin-sharing claims.
User satisfaction and system support responsiveness.
Continuous improvement and automation of reporting processes.