Sales Engineer/Overseas Design Institute Promotion Specialist

TANDA DEVELOPMENT PTE LTD; Kuala Lumpur; On-site; MYR 60,000 - 110,000; Full time

Job summary

TANDA DEVELOPMENT PTE LTD is seeking an Overseas Design Institute Promotion Specialist/Sales Engineer to develop relationships with architectural design institutes, M&E consultants, engineering firms and project stakeholders across international markets. The role focuses on promoting fire protection and smart building solutions during the design stage to increase specification opportunities.

This position serves as an entry point for the Specification Sales career path with potential growth

Qualifications

• Bachelor's Degree or above.
• Preferred majors: Electrical, Mechanical, Fire Protection or Civil Engineering.
• 1–3 years of overseas B2B sales, technical sales or business development experience.
• Experience with design institutes, engineering consultants, contractors or developers is highly preferred.
• Experience in fire protection, building automation, MEP or construction industry is advantageous.
• Fluent English (spoken and written) with capability to present and discuss technically.

Responsibilities

• Develop overseas design institute relationships and engage with key stakeholders.
• Promote design specifications and fire protection solutions during project design stages.
• Conduct technical presentations, product demonstrations and discussions with consultants and designers.
• Support consultants with product selection, system design recommendations and documentation.
• Maintain consultant databases and CRM records; track opportunities from initial contact to tender.

Skills

Communication

Relationship-building

Public speaking

CRM systems

MS Office

PowerPoint

Independent work

Willing to travel

Education

Bachelor's degree or above

Electrical Engineering

Mechanical Engineering

Fire Protection Engineering

Civil Engineering

Tools

CRM systems

Microsoft Office

PowerPoint

BIM

Job description

Sales Engineer/Overseas Design Institute Promotion Specialist

We are looking for an Overseas Design Institute Promotion Specialist/Sales Engineer to develop relationships with architectural design institutes, M&E consultants, engineering firms, and key project stakeholders across international markets. The role focuses on promoting TNA's fire protection and smart building solutions during the design stage, increasing product specification opportunities, and supporting long-term business growth.

This position serves as the entry point for the company's Specification Sales career path and offers clear development opportunities towards Specification Sales Engineer and Country Lead roles.

Key Responsibilities

1. Design Institute Development

Identify and develop relationships with overseas architectural design institutes, engineering consultants, developers and EPC contractors.

Generate new business opportunities through LinkedIn, email campaigns, industry exhibitions, referrals and networking.

Establish long-term partnerships with key consultants and decision makers.

2. Design Specification Promotion

Promote the company's fire protection solutions during the project design stage.

Conduct technical presentations, product demonstrations and specification discussions with consultants and designers.

Support consultants with product selection, system design recommendations and technical documentation.

Follow specification projects from concept design through tender stage.

3. Relationship Management

Build and maintain strong relationships with consultants, architects and design institutes.

Organize regular customer visits, technical seminars, CPD sessions and networking events.

Increase TNA's visibility and reputation within the local design community.

4. Marketing & Event Management

Plan and execute quarterly promotion activities.

Organize technical seminars, product launches, workshops and exhibitions.

Prepare presentation materials and collect business opportunities generated from each event.

5. Technical Documentation Support

Prepare customized technical documentation according to international standards (EN54, NFPA, BS or local codes).

Provide brochures, BIM/CAD files, specifications and tender documents.

Maintain historical project records and bidding documentation

Maintain accurate consultant database and CRM records.

Track project opportunities from initial contact to specification and tender stages.

Update project pipeline, customer activities and specification status regularly.

Monitor competitors' activities and provide market intelligence.

7. Internal Coordination & Compliance

Coordinate with Sales, Technical Support, Product Management and Marketing teams.

Maintain cooperation agreements with design institutes.

Manage promotion expenses according to company policies.

Ensure all documentation complies with company procedures.

Qualifications

Education

• Bachelor's Degree or above.

Preferred majors:

• Electrical Engineering
• Mechanical Engineering
• Fire Protection Engineering
• Civil Engineering

Experience

• 1-3 years of overseas B2B sales, technical sales or business development experience.
• Experience working with design institutes, engineering consultants, contractors or developers is highly preferred.
• Experience in fire protection, building automation, MEP or construction industry will be an advantage.

Language

• Fluent English (spoken and written).
• Able to conduct presentations and technical discussions in English.
• Additional regional languages are an advantage.

Skills

• Strong communication and relationship-building skills.
• Confident in public presentations and technical seminars.
• Good understanding of Microsoft Office, PowerPoint and CRM systems.
• Ability to work independently with minimal supervision.
• Willing to travel within assigned regions.

Preferred Qualifications

• EN54
• NFPA
• Building Automation
• BIM
• M&E Consulting
• Specification Sale