Sales Assistant Manager/Manager (General Steel Structures)

Rohas-Euco Industries Bhd.; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Rohas-Euco Industries Bhd. seeks a seasoned Sales Assistant Manager/Manager to drive business development for general steel structures, targeting domestic and international markets.

You will lead tender submissions, negotiate terms and manage key client relationships across projects in buildings, infrastructure, and power/telecom towers. The role requires deep technical knowledge, strategic sales skills and a strong network in the steel fabrication sector to secure profitable deals and expand

Qualifications

• Bachelor's Degree in Engineering (Civil, Mechanical or Structural) or Business/Marketing with a strong technical background.
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Responsibilities

• Identify, pursue and secure structural steel fabrication projects across construction, industrial and infrastructure sectors.
• Develop and maintain relationships with main contractors, developers, consultants and other key stakeholders.
• Explore new opportunities to strengthen the company's local market presence.
• Develop and implement market-entry strategies to expand international markets.
• Identify and secure export opportunities for power transmission towers and telecommunication tower structures.
• Establish networks with international EPC contractors, utility providers and TowerCos.
• Lead RFQ/RFP and tender submission processes.
• Review specifications, project requirements and tender documents; coordinate with engineering, estimation and production teams.
• Ensure timely submission of quotations, proposals and tender documents.
• Establish and maintain strong relationships with existing and potential clients.
• Engage with main contractors, developers, EPC companies, consultants, utility providers and international clients.
• Lead contract negotiations and review pricing, profitability and payment terms.
• Manage commercial risks related to variations, specifications, logistics and international transactions.
• Familiarise with FIDIC or other contract standards.
• Monitor industry developments, market trends and competitor activities.
• Track steel raw material price fluctuations and impact on costing.
• Identify upcoming infrastructure developments and tenders locally and internationally.
• Develop sales strategies to achieve growth and revenue targets.

Skills

Technical sales

International market development

Cost & commercial management

Tender & contract management

Strategic & business acumen

Negotiation & closing

Relationship management

Cross-cultural communication

Leadership & teamwork

Education

Bachelor's Degree in Engineering or Business/Marketing

Job description

Sales Assistant Manager/Manager (General Steel Structures)

We are seeking an experienced and commercially driven Sales Assistant Manager / Manager to lead business development initiatives across the local and international markets.

The successful candidate will be responsible for driving sales growth in general structural steel fabrication projects, including commercial buildings, industrial plants and infrastructure, while expanding the company's international presence in power transmission and telecommunication tower projects.

The role requires a strong combination of technical knowledge, commercial acumen, strategic sales capabilities and established industry networks to identify business opportunities, secure new projects and maintain long-term client relationships.

2. KEY RESPONSIBILITIES

2.1 Domestic Market Development

Identify, pursue and secure structural steel fabrication projects across the construction, industrial and infrastructure sectors.

Develop and maintain relationships with main contractors, developers, consultants and other key industry stakeholders.

Explore new business opportunities to strengthen the company's presence in the local market.

2.2 International Market Expansion

Develop and implement market-entry strategies to expand the company's presence in targeted international markets.

Identify and secure export opportunities for power transmission towers and telecommunication tower structures.

Establish business networks with international EPC contractors, utility providers and telecommunication tower companies (TowerCos).

2.3 Tender and Bid Management

Lead and manage RFQ/RFP and tender submission processes.

Review technical specifications, project requirements and tender documents.

Coordinate with internal engineering, estimation and production teams to develop competitive technical and commercial proposals.

Ensure timely submission of quotations, proposals and tender documents.

2.4 Client Relationship Management

Establish and maintain strong relationships with existing and potential clients.

Engage with main contractors, developers, EPC companies, consultants, utility providers, government agencies and international clients.

Understand client requirements and provide suitable technical and commercial solutions.

2.5 Commercial Negotiation and Contract Management

Lead commercial negotiations and secure favourable contract terms while maintaining project profitability.

Review pricing structures, cost estimates, profit margins and payment terms.

Manage commercial risks relating to contract variations, project specifications, logistics and international transactions.

Familiarise with FIDIC or other applicable local and international contract standards.

2.6 Market Intelligence and Business Strategy

Monitor industry developments, market trends and competitor activities.

Track steel raw material price fluctuations and their impact on project costing.

Identify upcoming infrastructure developments, tenders and potential business opportunities locally and internationally.

Develop sales strategies to achieve business growth and revenue targets.

3. EDUCATION & PROFESSIONAL QUALIFICATIONS

Bachelor's Degree in Engineering (Civil, Mechanical or Structural Engineering) or Business/Marketing with a strong technical background.

Additional training or certifications in technical/engineering drawing interpretation, structural steel estimation or international trade/export procedures will be an added advantage.

Membership in relevant professional or industry associations related to steel, construction or engineering will be an added advantage.

4. REQUIRED EXPERIENCE

Minimum 5–8 years of relevant experience in business development, B2B sales or account management within the steel fabrication or construction industry.

Proven experience in structural steel fabrication projects, including commercial buildings, bridges, industrial plants and infrastructure.

Experience in developing international markets and securing overseas projects, particularly in power transmission and telecommunication towers.

Hands-on experience in tender preparation, RFQ/RFP evaluation, technical presentations, cost estimation and commercial negotiations.

Good understanding of international logistics, Incoterms (FOB, CIF, etc.) and export documentation.

Established network with main contractors, EPC companies, project consultants, utility providers and telecommunication tower companies.

5. CORE COMPETENCIES & SKILLS

Technical Sales & Solution Presentation: Ability to engage confidently with structural engineers, consultants and procurement teams on fabrication standards, steel grades, welding requirements and hot-dip galvanising specifications.

International Market Development: Understanding of international market requirements, structural design and fabrication standards, import/export regulations and cross-border payment arrangements, including Letters of Credit (LC).

Cost & Commercial Management: Strong understanding of cost estimation, profit margin calculations, steel price fluctuations, logistics costs and commercial risk management.

Tender & Contract Management: Ability to evaluate tender requirements, develop competitive proposals and negotiate contractual terms.

Strategic & Business Acumen: Ability to identify and prioritise business opportunities across domestic and international markets.

Negotiation & Closing Skills: Strong negotiation capabilities with the ability to secure high-value contracts and manage complex commercial discussions.

Relationship Management: Ability to build and maintain long-term relationships with clients and key industry stakeholders.

Adaptability & Cross-Cultural Communication: Ability to work across different geographical markets and communicate effectively with international clients.

Leadership & Team Collaboration: Ability to coordinate effectively with internal departments to achieve business objectives.

Rohas Tecnic Berhad and its subsidiaries (RTB Group) is a Malaysia-based group involved in regional utility infrastructure markets primarily in the Power & Energy, Telecommunication and Water & Sewage. RTB Group is the market leader in the manufacturing of steel lattice towers and monopoles for power transmission and telecommunications in Malaysia as well as in the provision of full turnkey solutions in Engineering, Procurement, Construction and Commissioning (EPCC) projects both in Malaysia and other countries in the region.

Rohas Tecnic Berhad and its subsidiaries (RTB Group) is a Malaysia-based group involved in regional utility infrastructure markets primarily in the Power & Energy, Telecommunication and Water & Sewage. RTB Group is the market leader in the manufacturing of steel lattice towers and monopoles for power transmission and telecommunications in Malaysia as well as in the provision of full turnkey solutions in Engineering, Procurement, Construction and Commissioning (EPCC) projects both in Malaysia and other countries in the region.