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Pastry World Sdn Bhd in Malaysia is seeking a results-driven Sales Executive to drive new business and expand relationships with B2B customers in the food-service sector. The role focuses on developing opportunities, managing key accounts, coordinating with production and logistics, and achieving sales targets while earning an attractive commission based on personal team targets.
Travel to client sites may be required; you will collaborate with Production, Planning, Warehouse, Logistics, QA/QC
Attractive Commission (Based on Personal Team Target)
Key Responsibilities
1. Sales Development & Business Growth
Develop new business opportunities and expand sales with existing and prospective customers, including relevant B2B accounts and food-service channels.
Identify and approach potential customers through referrals, networking, market visits, social media and other appropriate prospecting methods.
Understand customer needs and recommend suitable products, pack sizes and solutions to support their business requirements.
Achieve assigned sales targets, revenue objectives and other key performance indicators set by the Company.
Monitor market trends, competitor activities and customer demand, and share relevant insights with the Sales Manager or Head of Department.
2. Customer Relationship & Account Management
Build and maintain professional relationships with customers through regular communication, follow-up and after-sales support.
Provide accurate product information, quotations, pricing details and relevant product documentation.
Follow up on customer enquiries, orders, product samples, product demonstrations and new product opportunities as required.
Gather customer feedback and communication, quality, delivery or service concerns to the relevant department and supervisor.
Handle customer complaints professionally and elevate issues requiring further investigation or approval.
3. Order Processing & Internal Coordination
Coordinate with relevant departments, including Production, Planning, Warehouse, Logistics, QA/QC and Finance, to support timely fulfilment of customer orders.
Ensure customer orders, quantities, pricing and delivery details are recorded and submitted accurately within the required timeline.
Follow up on order status, product availability, delivery arrangements and any changes to customer requirements.
Communicate customer forecasts, demand updates and urgent requirements to the relevant internal teams.
Inform Finance of incoming and completed orders and support the provision of information required for cash‑flow and sales monitoring.
Prepare daily, weekly and monthly sales reports, customer updates, sales forecasts and other reports required by the Company.
Maintain accurate customer records, sales activities, quotations, order information and relevant documentation in the designated systems.
Assist with follow‑up on overdue payments and account receivables in coordination with Finance and the relevant supervisor.
Support preparation of sales presentations, product proposals, product samples and demonstrations when required.
Complete other sales administration duties and assigned tasks within the required timeline.
5. Authority & Responsibilities
Discuss and negotiate commercial terms within the Company’s approved pricing, discount and credit policies.
Provide product and service information to customers within approved Company guidelines.
Escalate customer complaints, pricing exceptions, credit concerns and operational issues to the Senior Sales Advisor or Management.
Share customer feedback, market intelligence and business opportunities with the relevant supervisor.
Qualifications & Requirements
1. Minimum Diploma in Business Administration, Marketing, Sales or a related field. Equivalent relevant experience may also be considered.
2. At least 2-3 years of experience in B2B or FMCG sales.
3. Experience in the food, bakery, frozen food or HORECA (Hotels, Restaurants and Cafés/Catering) industry is highly preferred.
4. Experience in customer account management, prospecting, sales negotiation and achieving sales targets.
5. Good communication, presentation, interpersonal and negotiation skills.
6. Strong customer-service mindset, planning, organisation and follow-up skills.
7. Able to analyse customer needs, identify sales opportunities and work towards measurable targets.
8. Proficient in Microsoft Office; experience with Microsoft Dynamics 365 or a similar CRM/ERP system is an advantage.
9. Self-motivated, responsible and able to work independently as well as collaboratively across departments.
10. Able to work in a fast-paced manufacturing environment and travel for customer visits when required.