Retail Marketing Lead: Campaigns & Growth

RT 1994 OPTICAL SDN BHD; West Coast Division; On-site; MYR 60,000 - 100,000; Full time

Job summary

RT 1994 OPTICAL SDN BHD is seeking a marketing professional to lead integrated campaigns across multiple outlets, driving walk-ins, enquiries, eye-test bookings and sales conversion while boosting brand awareness. You will shape engaging campaigns and coordinate execution across branches, using performance insights to fuel growth.

The role includes developing digital marketing initiatives, social media campaigns, online advertising and cross-channel content, working closely with outlet teams to

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 3–5 years of relevant marketing experience, preferably in retail, consumer, lifestyle or multi-outlet businesses.
• Strong experience in campaign planning, promotions, digital marketing and event coordination.
• Good understanding of social media platforms, online advertising and customer engagement.
• Strong communication, coordination and interpersonal skills.
• Ability to manage multiple projects, meet deadlines and work with internal and external stakeholders.
• Analytical and results-oriented with ability to evaluate campaign effectiveness and propose improvements.
• Creative, proactive, organized and able to work independently.
• Proficiency in marketing analytics, content planning and common digital marketing tools is an advantage.

Responsibilities

• Lead and execute marketing campaigns, festive promotions, product launches, new outlet campaigns, grand opening events and other marketing activities.
• Develop and coordinate digital marketing initiatives, including social media campaigns, online advertising and promotional content.
• Work closely with outlet teams to ensure smooth campaign execution and consistent brand presentation across all branches.
• Monitor and analyse marketing performance using customer walk-ins, enquiries, sales conversion, advertising results and customer feedback.
• Recommend campaign improvements based on performance data and market response.
• Support the growth of customer reviews, WhatsApp enquiries, Google Business Profile visibility and online-to-offline customer conversion.
• Coordinate with designers, content creators, suppliers, media partners, influencers, mall management and event vendors when required.
• Manage campaign timelines, marketing materials and promotional requirements to ensure activities are completed on schedule.
• Contribute to marketing strategies that strengthen customer engagement, brand visibility and business growth.
• Track campaign budgets, maintain marketing reports and share performance updates with relevant stakeholders.

Skills

Campaign planning

Digital marketing

Event coordination

Social media engagement

Analytical mindset

Education

Diploma or Bachelor's Degree in Marketing, Business, Communications

Tools

Marketing analytics tools

Content planning tools

Job description

RT 1994 OPTICAL SDN BHD is seeking a marketing professional to lead integrated campaigns across multiple outlets, driving walk-ins, enquiries, eye-test bookings and sales conversion while boosting brand awareness. You will shape engaging campaigns and coordinate execution across branches, using performance insights to fuel growth.

The role includes developing digital marketing initiatives, social media campaigns, online advertising and cross-channel content, working closely with outlet teams to