Retail Marketing Executive

BRIGHT ALLIANCE SDN BHD; Kepong; On-site; MYR 67,000 - 100,000; Full time

Benefits offered by this job

Medical

Miscellaneous allowance

EPF/SOCSO/EIS

Annual Leave

Medical Leave

Job summary

BRIGHT ALLIANCE SDN. BHD. is seeking a marketing professional to manage social media, e‑commerce and campaigns across platforms in Kuala Lumpur. You will plan content calendars, create engaging product content, write captions and coordinate shoots to drive brand visibility.

Collaborate with internal teams to ensure accurate product information, timely campaign materials and cross‑channel consistency. Join a fast-growing luggage brand expanding its digital footprint.

Responsibilities

• Manage social media platforms (Facebook, Instagram, TikTok) and other digital channels.
• Plan monthly social media and digital content calendars.
• Create engaging content including product highlights, promotional posts, short-form videos, reels and lifestyle content.
• Write marketing captions and communication materials in line with brand direction.
• Coordinate photoshoots, video shoots and content creation when required.
• Monitor social media engagement, comments and customer enquiries and coordinate with the relevant departments for follow‑ups.
• Support digital advertising, online campaigns and other digital marketing initiatives.
• Support the company's e‑commerce and online marketing activities.
• Coordinate product launches, promotions, campaign mechanics and marketing content for online channels.
• Work with teams to ensure updated product information and promotional materials.
• Assist in planning and executing marketing campaigns.
• Coordinate campaign briefs, artwork, POSM, digital materials and promotional communication.
• Work with internal departments, designers, agencies, suppliers and external partners to ensure campaigns are executed on schedule.
• Follow up on campaign timelines, deliverables and execution requirements.
• Assist in the planning, coordination and execution of company events, mall activities, product launches and roadshows.
• Coordinate with shopping malls, event organisers, suppliers and external partners.
• Support event setup, promotional materials, product displays and marketing activities.
• Attend on-site events and capture photos/videos for marketing purposes.
• Ensure events and roadshows adhere to the marketing plan and brand standards.
• Work with Retail Operations and Merchandising on store promotions, new product launches and marketing activities.
• Support new store openings, renovations, relaunches and mall marketing programmes.
• Coordinate marketing materials for retail outlets including posters, banners, POSM and digital content.
• Visit stores regularly to review campaign execution, collect content and support marketing activities.
• Ensure brand communication consistency across stores and digital platforms.
• Assist in preparing marketing reports and campaign summaries.
• Monitor performance of social media, digital marketing, e‑commerce and campaigns.
• Track competitor marketing activities and market trends.
• Maintain marketing calendars, campaign schedules and trackers.
• Support coordination between Marketing, Operations, Merchandising, CRM and other departments.

Job description

Manage and maintain the company's social media platforms, including Facebook, Instagram, TikTok and other relevant digital channels.

Plan and execute monthly social media and digital content calendars.

Create engaging content including product highlights, promotional posts, short-form videos, reels and lifestyle content.

Write marketing captions and communication materials in line with brand direction.

Coordinate photoshoots, video shoots and content creation when required.

Monitor social media engagement, comments and customer enquiries and coordinate with the relevant departments when follow-up is required.

Keep updated with current social media, digital marketing and consumer trends.

Support digital advertising, online campaigns and other digital marketing initiatives.

E-Commerce & Online Marketing

Support the company's e-commerce and online marketing activities.

Coordinate product launches, promotions, campaign mechanics and marketing content for online channels.

Work closely with the relevant teams to ensure product information, promotional messages and campaign materials are updated accurately.

Support traffic-driving initiatives and online promotional campaigns.

Monitor competitor activities, marketplace trends and digital marketing developments.

Assist in reviewing online campaign performance and identifying opportunities for improvement.

Marketing Campaigns

Assist in planning, developing and executing marketing campaigns throughout the year.

Support festive campaigns, product launches, brand campaigns, tactical promotions and membership-related activities.

Coordinate campaign briefs, artwork, POSM, digital materials and promotional communication.

Work closely with internal departments, designers, agencies, suppliers and external partners to ensure campaigns are executed according to schedule.

Follow up on campaign timelines, deliverables and execution requirements.

Events & Roadshows

Assist in the planning, coordination and execution of company events, mall activities, product launches and roadshows.

Coordinate with shopping malls, event organisers, suppliers and external partners.

Support event setup, promotional materials, product displays and marketing activities.

Attend and provide on-site support for events and roadshows when required.

Assist in capturing photos, videos and content during events for marketing purposes.

Ensure events and roadshows are executed according to the approved marketing plan and brand standards.

Retail & Brand Marketing

Work closely with Retail Operations and Merchandising teams on store promotions, new product launches and marketing activities.

Support new store openings, renovations, relaunches and mall marketing programmes.

Coordinate marketing materials for retail outlets including posters, banners, POSM and digital content.

Visit stores regularly when required to review campaign execution, collect content and support marketing activities.

Ensure consistency of brand communication across stores, digital platforms and marketing materials.

Marketing Reporting & Coordination

Assist in preparing marketing reports and campaign summaries.

Monitor social media, digital marketing, e-commerce and campaign performance.

Track competitor marketing activities and market trends.

Maintain marketing calendars, campaign schedules and activity trackers.

Support coordination between Marketing, Operations, Merchandising, CRM and other internal departments.

BRIGHT ALLIANCE SDN. BHD. is established since 1993 as one of the player within the fast growing luggage industry in Asia Region .

As a leading player in the industry, Bright Alliance two key priorities are striving to constantly innovate to meet demands of the today's increasingly sophisticated travellers, as well as to reach out to new markets by progressively and expanding our geographic coverage to new territories.

Bringing quality and innovations to everywhere we travel, products of Bright Alliance has become synonymous with word proof. In short, every Traveler can rely on Bright Alliance for the ultimate travel solutions.

Our merchandise mix includes luggages, backpacks, winter apparels, laptops, briefcases, small leather goods and travel accessories. The brands are Lojel, Eminent, Echolac, Hush Puppies, Vaude, Yupama, Slazenger, D'ecember, and more.

We have an innovative Product Development Team brimming with creative and practical ideas that are often converted successfully into actual products that are popular and enjoy wide acceptance in the market. We also have a dedicated in-house marketing and customer service team who has been successful in marketing our products and brands in Malaysia and provide professional sale service.

Our missions:

To position ourselves as a ultimate travel solutions provider in customer mind

To continue expand the network territory nationwide

To leverage technology advancement to develop travel gears that best suit customer's need

To provide professional sale services especially after sales services

BRIGHT ALLIANCE SDN. BHD. is established since 1993 as one of the player within the fast growing luggage industry in Asia Region .

As a leading player in the industry, Bright Alliance two key priorities are striving to constantly innovate to meet demands of the today's increasingly sophisticated travellers, as well as to reach out to new markets by progressively and expanding our geographic coverage to new territories.

Bringing quality and innovations to everywhere we travel, products of Bright Alliance has become synonymous with word proof. In short, every Traveler can rely on Bright Alliance for the ultimate travel solutions.

Our merchandise mix includes luggages, backpacks, winter apparels, laptops, briefcases, small leather goods and travel accessories. The brands are Lojel, Eminent, Echolac, Hush Puppies, Vaude, Yupama, Slazenger, D'ecember, and more.

We have an innovative Product Development Team brimming with creative and practical ideas that are often converted successfully into actual products that are popular and enjoy wide acceptance in the market. We also have a dedicated in-house marketing and customer service team who has been successful in marketing our products and brands in Malaysia and provide professional sale service.

Our missions:

To position ourselves as a ultimate travel solutions provider in customer mind

To continue expand the network territory nationwide

To leverage technology advancement to develop travel gears that best suit customer's need

To provide professional sale services especially after sales services

Perks and benefits Medical Miscellaneous allowance EPF, SOCSO, EIS, Annual Leave, Medical Leave