Assistant Manager/Senior Executive, Product Marketing

BE INTERNATIONAL MARKETING SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

BE International Marketing Sdn. Bhd. in Kuala Lumpur seeks a Product Marketing Executive to accelerate brand growth and sales through integrated online and offline campaigns.

You will develop compelling promotion proposals, craft product content, and train distributors on messaging. The role requires 3–5 years of marketing experience, strong presentation skills, and willingness to travel within Malaysia and abroad.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related discipline.
• 3–5 years of relevant marketing experience, with digital and offline exposure.
• Excellent communication and presentation skills.

Responsibilities

• Develop sales-driven promotion proposals for product portfolio.
• Create content for social media, product storytelling and multilingual catalog write-ups.
• Deliver product training, seminars and webinars to distributors and customers.
• Track sales data and market insights to improve campaigns.
• Plan and execute offline launches, roadshows, and experiential events.

Skills

Communication skills

Presentation skills

Analytical thinking

CRM/campaign tools

Education

Bachelor's degree in Marketing or BA

Tools

CRM platforms

Job description

We are looking for a highly driven and energetic talent to accelerate our brand growth and sales performance. This role is ideal for someone who thrives in a fast-paced environment, with a strong passion for marketing execution, product promotion, and driving distributor engagement through impactful online and offline campaigns.

How You'll Make an Impact:

Develop compelling, sales-driven promotion proposals for the assigned product portfolio to increase product adoption and repeat purchases.

Align campaigns with key sales cycles, distributor needs, and market trends.

2. Online Marketing & Content Creation

Create engaging content for social media platforms highlighting product benefits, usage, and real-life results.

Craft strong product storytelling around wellness, comfort, body support, and lifestyle enhancement.

Develop product catalogue write-ups with clear selling points and translate into multiple languages.

Work closely with creative teams to produce visuals and videos that inspire trust and desire.

3. Product Training & Brand Advocacy

Act as a product speaker for product launches, training sessions, seminars, and webinars.

Deliver persuasive and educational presentations to build confidence among distributors and customers.

Simplify product features into clear, benefit-driven selling points.

4. Sales Data Analysis & Market Insights

Track and analyze sales performance of the assigned products across campaigns.

Identify best-performing products, customer preferences, and sales trends.

Provide actionable recommendations to improve campaign effectiveness and product positioning.

5. Offline Campaigns & Experiential Marketing

Plan and execute product launches, roadshows, and experiential events.

Create engaging offline experiences that allow customers to feel and understand product benefits.

What We're Looking For:

Bachelor's Degree in Marketing, Business Administration, or a related discipline.

At least 3-5 years of relevant marketing experience, with exposure to both digital and offline channels preferred.

Excellent communication and presentation skills, with proven experience delivering presentations or acting as a product speaker/trainer.

Strong analytical abilities with the capability to evaluate sales performance and interpret market trends effectively.

Experience with marketing systems/tools (e.g., CRM or campaign platforms) is an added advantage.

Willing to work on weekends and after working hours.

Willingness to travel within Malaysia and overseas.

Work location: Bukit Jalil (Near to Pavilion Bukit Jalil)

Working days and hours: Monday to Friday ( 10am - 7pm)

BE International is a leading direct selling company based in Malaysia,marking a strong presence in Singapore, Brunei,Hong Kong & Indonesia.Our star brands-AULORA,BElixz,BEYUL,BEYANG have become synonymous with life-changing experience,touching lives & igniting transformations tht resonate deeply.Driven by our vision,create wellness in everyway possible,we are committed to push boundaries through innovation & sustainability.Over the years,we are honored to receive many awards for our dedication to wellness. And our recent accolade-HR Asia Best Companies to Work for in Asia Award 2023 further underscores our dedication to cultivating outstanding workplace where our employees can truly thrive.

BE International is a leading direct selling company based in Malaysia,marking a strong presence in Singapore, Brunei,Hong Kong & Indonesia.Our star brands-AULORA,BElixz,BEYUL,BEYANG have become synonymous with life-changing experience,touching lives & igniting transformations tht resonate deeply.Driven by our vision,create wellness in everyway possible,we are committed to push boundaries through innovation & sustainability.Over the years,we are honored to receive many awards for our dedication to wellness. And our recent accolade-HR Asia Best Companies to Work for in Asia Award 2023 further underscores our dedication to cultivating outstanding workplace where our employees can truly thrive.

What can I earn as a Product Marketing Executive