Retail Channel BD Supervisor – MY

Hongkong Xiqi International; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Hongkong Xiqi International in Malaysia is seeking a qualified sales leader to drive Modern Trade and Retail channel performance. You will manage a team, expand distribution, and push revenue growth across coatings and building materials retail segments while cultivating key accounts.

The role requires 3–5 years in sales management within Malaysia, strong KAM experience, fluent Bahasa Melayu and English (Mandarin a plus), and proven negotiation skills.

Qualifications

• Diploma or Bachelor's degree in Business Administration, Marketing, Engineering, or related field.
• 3-5 years of sales management experience within Malaysia local retail channel or Modern Trade sector.
• Experience with leading building materials or coatings manufacturers preferred (e.g., Nippon Paint, Dulux, Jotun, Asian Paints, Sika).
• Proven expertise in Key Account Management (KAM) or store roll-out with major Malaysia retailers.
• Fluent in Bahasa Melayu and English; Mandarin a plus; strong Mandarin may compensate for industry experience.
• Excellent negotiation, resilience, and a results-oriented mindset; strong leadership and cross-functional collaboration capabilities.

Responsibilities

• Lead the retail sales team to achieve revenue and collection targets in Malaysia via direct operations and distribution networks.
• Formulate and execute local retail channel expansion strategies, focusing on major home improvement chains and supermarkets.
• Act as the KAM to maintain relationships with headquarters of top retail groups; lead annual framework agreements, promotional negotiations, and display fees settlements.
• Develop and manage local retail distributors, evaluate performance, and distribute execution strategies for broad coverage.
• Collaborate with Marketing to plan and execute in-store promotions, Perfect Store initiatives, and planogram standards to boost visibility and conversion at POS.
• Coach frontline sales reps and merchandisers; conduct regular business reviews to enhance team effectiveness.
• Travel frequently between Kuala Lumpur and other key cities to visit clients; represent the company at local and international building & construction exhibitions.
• Ensure all sales activities comply with local tax regulations.

Skills

Team Leadership

Key Account Management

Negotiation

Retail Sales

Cross-functional collaboration

Mandarin language

Bahasa Melayu & English

Education

Bachelor's or Diploma in Business/Marketing/Engineering

Job description

Responsible for the development, management, and performance delivery of the Modern Trade and Retail channels across Malaysia. Drive market share and penetration of the brand within the Malaysia coatings and building materials retail sector by cultivating Key Accounts (KAs) and retail networks. Lead the team to achieve revenue targets.

II. Job Responsibilities

Team Leadership: Lead the retail sales team to achieve revenue and collection targets in Malaysia through a combination of direct operations and distribution networks.

Channel Strategy: Formulate and execute local retail channel expansion strategies, focusing on major home improvement chains and supermarkets.

Key Account Management (KAM): Act as the KAM to maintain relationships with headquarters of top retail groups. Lead annual framework agreements, promotional negotiations, and settlement of display fees (Visual Merchandising costs).

Distribution Management: Develop and manage local retail distributors (sub-distributors), evaluate their performance, and formulate/distribute execution strategies to ensure broad coverage.

Trade Marketing: Collaborate with the Marketing Department to plan and execute in-store promotions, "Perfect Store" initiatives, and planogram standards to enhance brand visibility and conversion rates at the point of sale.

Team Coaching: Coach and motivate frontline sales representatives and merchandisers (promoters); conduct regular business reviews to enhance team effectiveness and execution speed.

Field Work & Events: Travel frequently between Kuala Lumpur, and other key cities to visit clients; represent the company at local and international building & construction exhibitions

Compliance: Ensure all sales activities comply with local tax regulations

III. Job Requirements

Diploma or Bachelor's degree in Business Administration, Marketing, Engineering, or a related field.

Minimum 3-5 years of sales management experience within the Malaysia local retail channel or Modern Trade (MT) sector.

Candidates with prior experience at leading building materials or coatings manufacturers—such as Nippon Paint, Dulux, Jotun, Asian Paints, or Sika—will be strongly preferred.

Proven expertise in Key Account Management (KAM) or store roll-out with major Malaysia retailers, Candidates familiar with the operational dynamics of the local retail landscape will be prioritized.

Fluent in Bahasa Malayu and English. Proficiency in Mandarin is a significant plus. Strong Mandarin skills may be considered in lieu of specific industry experience.

Possesses excellent negotiation skills, resilience under pressure, and a strong results-oriented mindset. Self-driven with the ability to thrive in a fast-paced retail environment. Demonstrates outstanding team leadership and cross-functional collaboration capabilities.

Willing to travel extensively across Malaysia, Must possess own transportation