Sales Manager

Foshan Haitian Flavouring and Food Company Ltd; Johor Bahru; On-site; MYR 60,000 - 100,000; Full time

Job summary

Foshan Haitian Flavouring and Food Company Ltd. is seeking a results-driven B2B sales professional to develop and manage the distributor network in Johor and southern Malaysia.

You will drive pricing, credit terms, and target attainment across distributors, HoReCa, and modern trade channels. Ideal candidates have 3+ years in B2B seasoning sales, with distributor management experience and knowledge of halal certification requirements.

Qualifications

• Bachelor degree or above, 3+ years B2B sales experience in seasoning.
• Distributor management experience and local customer resources highly preferred.
• Familiar with the Malaysia F&B market, modern trade structure and halal certification requirements.
• Fluent in Bahasa Malaysia and English; Mandarin is a strong plus.
• Strong negotiation and cross-cultural communication skills.
• Execution-oriented, adaptable to business travel (Johor, Melaka, KL, etc.); able to work independently toward sales targets.

Responsibilities

• Develop and manage the local distributor network: partner selection, target setting, pricing and credit term management.
• Track market trends, competitor dynamics and regulatory updates (halal certification, Food Act labelling requirements), and report to headquarters regularly.
• Execute brand promotion and new product launches across B2B channels.
• Handle customer negotiation, quotation, contract signing and after-sales follow-up; resolve issues in a timely manner.
• Monitor sales data and accounts receivable; report business risks and channel status regularly.

Skills

B2B sales

Distributor management

Negotiation

Cross-cultural communication

Bahasa Malaysia

English

Mandarin (plus)

Travel readiness

Independent worker

Education

Bachelor's degree

Job description

Develop and maintain B2B channel resources in Johor and southern Malaysia — distributors, modern trade, HoReCa and institutional buyers — to achieve sales targets and expand market share.

Key responsibilities

Build and manage the local distributor network: partner selection, target setting, pricing and credit term management

Track market trends, competitor dynamics and regulatory updates (halal certification, Food Act labelling requirements), and report to headquarters regularly

Execute brand promotion and new product launches across B2B channels

Handle customer negotiation, quotation, contract signing and after-sales follow-up; resolve issues in a timely manner

Monitor sales data and accounts receivable; report business risks and channel status regularly

About you

Bachelor degree or above, 3+ years B2B sales experience in seasoning; distributor management experience and local customer resources highly preferred

Familiar with the Malaysia F&B market, modern trade structure and halal certification requirements

Fluent in Bahasa Malaysia and English; Mandarin is a strong plus

Strong negotiation and cross-cultural communication skills

Execution-oriented, adaptable to business travel (Johor, Melaka, KL, etc.); able to work independently toward sales targets