Retail Brand Manager

PositiveLinks Asia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

PositiveLinks Asia is partnering with a well-established retailer in Malaysia to hire a Retail Brand Manager. The role focuses on brand performance, supplier management, and inventory control within a dynamic retail environment.

The successful candidate will manage brand portfolios, develop business plans, coordinate with supply chain, and drive profitability through data-driven decisions and strong stakeholder engagement.

Qualifications

• Relevant experience in brand management and commercial management within the retail industry in Malaysia.
• Experience managing multiple brands or a portfolio of products.
• Strong commercial acumen with understanding of revenue, gross margins, profitability and P&L.
• Experience in demand planning, sales forecasting, inventory management, product assortment, or supply chain coordination.
• Proven ability to manage external principals, suppliers and other stakeholders, including negotiation.
• Strong analytical skills to interpret sales data and translate insights into business decisions.
• Excellent communication, negotiation and stakeholder management skills.
• Proactive, commercially minded with ability to balance strategy and hands-on execution.

Responsibilities

• Manage a portfolio of brands with commercial performance and growth.
• Build relationships with brand principals and suppliers; negotiate allocations.
• Develop brand plans, sales forecasts, revenue projections and inventory strategies.
• Plan product assortment, stock purchases, and replenishment based on demand.
• Coordinate procurement, stock allocation, warehousing, and distribution.
• Monitor revenue, margins, inventory turnover and other KPIs.
• Identify opportunities to introduce new products and expand market presence.
• Collaborate with marketing on campaigns, launches, and promotions.
• Align commercial priorities and sales targets with internal/external partners.
• Analyse sales data and stock movement to inform decisions.

Skills

Brand management

Commercial management

Retail experience

Portfolio management

Demand planning

Inventory management

Sales forecasting

P&L knowledge

Supplier negotiation

Stakeholder management

Analytical skills

Communication skills

Job description

PositiveLinks Asia is partnering with a well‑established retailer to hire a Retail Brand Manager. This is a commercial role focused on brand performance, supplier management and inventory.

About Our Client

Our client is a leading retailer with a strong market presence and a growing network of stores. Operating in an essential, resilient sector, the business continues to expand its footprint and diversify its portfolio. It’s a great opportunity for professionals who want to make a tangible commercial impact.

Key Responsibilities

• Manage a portfolio of brands, ensuring their commercial performance, market presence, product availability, and long-term growth.


• Build and maintain strong relationships with brand principals and suppliers, negotiate product allocations, coordinate stock availability, and secure sufficient inventory to meet business requirements.


• Develop brand business plans, sales forecasts, revenue projections, and inventory strategies aligned with business objectives and market demand.


• Plan product assortment, stock purchases, and replenishment requirements based on sales trends, market demand, distribution needs, and inventory performance.


• Work closely with supply chain and logistics teams to coordinate procurement, stock allocation, warehousing, and product distribution across relevant sales channels.


• Monitor brand performance, revenue, margins, inventory turnover, and other key commercial indicators to drive profitability and identify growth opportunities.


• Identify opportunities to introduce new products, develop emerging brands, and expand market presence through effective product positioning, distribution, and sales execution.


• Collaborate with the internal marketing team on promotional campaigns, product launches, brand activities, supplier events, and retail initiatives.


• Coordinate with internal teams and external partners to align commercial priorities, marketing activities, inventory availability, and sales targets.


• Analyse sales data, stock movement, forecasts, and brand performance to identify opportunities, address gaps, and support data-driven decision-making.

Requirements

• Relevant experience in brand management and commercial management within the retail industry in Malaysia.


• Experience managing multiple brands or a portfolio of products is highly preferred.


• Strong commercial acumen, with an understanding of revenue, gross margins, profitability, and P&L performance.


• Experience in demand planning, sales forecasting, inventory management, product assortment, or supply chain coordination.


• Proven ability to manage external principals, suppliers, and other commercial stakeholders, including negotiation and relationship management.


• Strong analytical skills with the ability to interpret sales data and translate insights into business decisions.


• Excellent communication, negotiation, and stakeholder management skills.


• A proactive, commercially minded individual who can balance strategic planning with hands‑on execution.