Retail Buyer(FMCG/EL)

Lazada; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

Lazada in Kuala Lumpur is seeking a Brand Management & Key Account role to drive growth across brands and categories. You will own brand relationships, negotiate launches, and collaborate with marketing, operations, and finance to optimize pricing, promos, and profitability.

With a focus on Always-on seller vouchers, exclusive campaigns, and cross-category collaborations, the role demands market insight, data-driven decision making, and strong stakeholder management in a dynamic, high-growth

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• Minimum 3 years in key account management, e-commerce or retail.
• Proven track record growing key accounts and achieving sales targets.
• Strong negotiation and interpersonal skills.
• Fluency in English and Bahasa Malaysia required.

Responsibilities

• Develop pricing strategies to maintain margins while staying competitive.
• Manage P&L, cost structures, and promotional budgets for profitability.
• Secure brand funding for platform promotions and exclusive deals.
• Optimize category performance using sales data and profitability reports.
• Identify new business opportunities to increase revenue and reduce costs.
• Lead Brand Management and develop plans with FMCG brands.

Skills

Key account management

Negotiation

Analytical thinking

Data-driven decisions

Stakeholder management

Education

Bachelor’s degree in Business/Marketing or related field

Job description

• - Develop and implement pricing strategies to maintain healthy profit margins while staying competitive.
• - Manage P&L, cost structures, and promotional budgets to maximize profitability.
• - Secure brand funding for platform promotions, including co-marketing initiatives, vouchers, installment plans (IPP), and exclusive deals.
• - Optimize category performance by analyzing sales data, market trends, and profitability reports.
• - Identify new business opportunities to increase revenue and reduce operational costs.

Brand Management & Business Development

• - Own brand relationships and ensure alignment with Lazada's strategic priorities.
• - Lead Business Planning with top FMCG brands to drive growth.
• - Negotiate for exclusive product launches, promotional campaigns, and brand investments.
• - Work with brands to implement Always-on Seller Vouchers, time-bound promotions, and cross-category collaborations.
• - Stay ahead of market trends and competitor activities to refine brand strategies.

Inventory & Assortment Excellence

• - Optimize assortment planning, ensuring a strong mix of hero SKUs and new product introductions.
• - Monitor sell-through rates, stock levels, and Days of Inventory (DOI) to maintain a healthy balance.
• - Develop demand forecasting strategies to minimize overstock and prevent stockouts.
• - Work with logistics and supply chain teams to improve inventory flow and fulfillment efficiency.
• - Implement clearance strategies for slow-moving stocks while maintaining margin targets.

Cross-Functional Collaboration

• - Partner with marketing, operations, and finance teams to execute brand and profitability strategies.
• - Align with supply chain and fulfillment teams to improve inventory turnover and operational efficiency.
• - Collaborate with platform teams to leverage data-driven insights for demand forecasting and pricing optimization.

Requirements:

• - Bachelor's degree in Business, Marketing, Supply Chain, or a related field.
• - Minimum of 3 years of experience in key account management, preferably in the e-commerce or retail industry.
• - Proven track record in managing and growing key accounts, achieving sales targets, and fostering long-term partnerships.
• - Strong negotiation and interpersonal skills, with the ability to influence and build relationships at all levels.
• - Familiarity with the Malaysian retail market and its dynamics, as well as an understanding of the e-commerce landscape.
• - Excellent analytical skills, with the ability to interpret data and make strategic decisions based on insights.
• - Agile, adaptable, and capable of thriving in a dynamic, high-growth environment.
• - Fluency in English and Bahasa Malaysia is required, as this role involves frequent collaboration with colleagues across multiple countries. Proficiency in additional languages is a plus.