Remote Performance Campaign Marketer

The Branding People Sdn Bhd; Kuala Lumpur; Remote; MYR 45,000 - 65,000; Full time

Benefits offered by this job

Remote work flexibility

Upskilling opportunities

Competitive pay

Job summary

The Branding People is a Malaysia-based digital marketing agency seeking a Campaign Marketing Executive to shape and execute performance-driven campaigns across SEA clients. You will craft messaging, conduct market research, and optimize campaigns for lead generation and sales while collaborating with internal teams.

Ideal candidates have 2–3 years in performance marketing, solid copywriting, and strong analytics. A flexible, remote-friendly role with growth opportunities awaits.

Qualifications

• 2–3 years of experience in performance marketing, media buying, or digital campaign management.
• Strong understanding of campaign planning, execution, and optimization (CPA, ROI, performance tracking).
• Proven ability in copywriting for ads and marketing campaigns.
• Analytical mindset with experience in market research and competitor analysis.
• Fluent in Mandarin and English, with strong communication skills for stakeholders collaboration and reporting.
• Strong ownership mindset, critical thinking, and adaptability in a fast-paced agency environment.
• Flexibility to put in extra hours to meet deadlines or urgent optimization needs.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across digital platforms, focused on lead generation and sales.
• Conduct market and competitor research to identify trends, opportunities, and insights that inform campaign strategies.
• Strategize campaign concepts, targeting, and messaging to maximize ROI and achieve business objectives.
• Monitor and analyze campaign performance (CPA, ROI, key metrics), making data-driven recommendations for continuous improvement.
• Write high-converting ad copy, including captions, subtitles, and creatives aligned with campaign goals.
• Proactively communicate ideas, updates, and results with the team to ensure alignment and smooth execution.
• Manage campaign workflows, including delegating tasks to VAs and ensuring timely delivery.
• Leverage AI tools to support copywriting, ideation, and creative production.
• Collaborate closely with internal stakeholders to ensure campaigns align with broader business objectives.

Skills

Performance marketing

Media buying

Copywriting

Market research

Data analysis

Campaign tracking

English & Mandarin

Stakeholder communication

Ownership mindset

Deadline-driven

Tools

AI copy tools

Job description

The Branding People is a Malaysia-based digital marketing agency seeking a Campaign Marketing Executive to shape and execute performance-driven campaigns across SEA clients. You will craft messaging, conduct market research, and optimize campaigns for lead generation and sales while collaborating with internal teams.

Ideal candidates have 2–3 years in performance marketing, solid copywriting, and strong analytics. A flexible, remote-friendly role with growth opportunities awaits.