Remote Global Social Media Performance Lead

STARTRADER; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

STARTRADER is seeking a Social Media Performance Specialist to lead global paid acquisition campaigns with emphasis on Meta, TikTok, Instagram, and LinkedIn. Remote, full-time role with deep experience in Google Ads and programmatic platforms, driving ROI across markets.

You will shape strategy, guide creatives, optimize funnels, and ensure accurate tracking, attribution, and analytics. This is a high-autonomy, hands-on role in a fintech-adjacent trading environment.

Qualifications

• 3+ years in social media paid acquisition or performance marketing.
• Deep expertise in Meta, TikTok, Instagram and LinkedIn.
• Strong copywriting and creative concepting.
• Advanced analytics, attribution, GTM and dashboards.
• AB testing and full-funnel optimization experience.

Responsibilities

• Conduct market and competitive research for social media acquisition.
• Develop paid media strategies, budgets, KPIs, and scale decisions.
• Write or adapt ad copy and provide creative guidance.
• Oversee A/B tests, audience segmentation, and optimization.
• Ensure tracking, attribution, GTM setup, analytics, and dashboards are accurate.
• Integrate AI-driven optimization tools and third-party solutions.
• Collaborate across teams to ensure full-funnel efficiency and ROI.

Skills

Social media paid acquisition

Meta ads

TikTok ads

Instagram ads

LinkedIn ads

Copywriting

Analytics

Tools

Google Ads

DSPs

Programmatic

Native platforms

GTM (Google Tag Manager)

Job description

STARTRADER is seeking a Social Media Performance Specialist to lead global paid acquisition campaigns with emphasis on Meta, TikTok, Instagram, and LinkedIn. Remote, full-time role with deep experience in Google Ads and programmatic platforms, driving ROI across markets.

You will shape strategy, guide creatives, optimize funnels, and ensure accurate tracking, attribution, and analytics. This is a high-autonomy, hands-on role in a fintech-adjacent trading environment.