Regional Senior CRM Specialist

ZUS COFFEE; Kuala Kubu Bharu; On-site; MYR 56,000 - 89,000; Full time

Job summary

ZUS COFFEE in Malaysia is seeking a CRM professional to drive customer lifecycle initiatives. You will craft CRM playbooks for new market entry, growth-stage retention, and defending mature markets, guided by customer insights and competitive intelligence.

You will design and execute campaigns across app push, email, and other channels, ensuring timely, relevant messaging that moves customers along the journey.

Responsibilities

• New Market CRM Playbooks: Develop CRM strategies for new market entry, growth-stage retention and mature-market defence, using customer insights and competitive intelligence to guide country teams.
• Customer Journeys That Convert: Design and execute CRM campaigns across app push notifications, email and other channels, delivering the right message to the right audience at the right time.

Job description

Position Responsibilities

• New Market CRM Playbooks: Develop CRM strategies for new market entry, growth-stage retention and mature-market defence, using customer insights and competitive intelligence to guide country teams.
• Customer Journeys That Convert: Design and execute CRM campaigns across app push notifications, email and other channels, delivering the right message to the right audience at the right time.

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