Regional Senior CRM Specialist

Zuspresso (M) Sdn Bhd; Shah Alam; On-site; MYR 72,000 - 110,000; Full time

Job summary

Zuspresso (M) Sdn Bhd is hiring for a CRM/Marketing Operations role to drive customer journeys and data-driven growth across markets. You will design campaigns, manage CDP operations, and build actionable dashboards to guide retention and engagement strategies.

You'll work with multiple markets, apply CRM tools, and help tailor promotions while ensuring cross-functional collaboration and timely project delivery.

Qualifications

• Diploma or Bachelor's degree in Marketing, Marketing Communications, Data Science or Business.
• 3+ years of experience in CRM, marketing operations or growth roles.
• Hands-on experience with CRM/CDP platforms such as Salesforce, HubSpot, Insider, CleverTap or similar.
• Strong analytical skills using data to drive decisions (Google Analytics, Excel).
• Understanding of attribution, app events and customer behaviour analytics (API knowledge a plus).
• Strong documentation and cross-team coordination to work across markets.

Responsibilities

• New Market CRM Playbooks: Develop CRM strategies for new market entry, growth-stage retention and mature-market defence using customer insights and competitive intelligence to guide country teams.
• Customer Journeys That Convert: Design and execute CRM campaigns across push notifications, email and other channels to reach the right audience at the right time.
• Hands-on CDP Operations: Manage day-to-day CDP operations—segmentation, journey setup, testing, troubleshooting and personalized experiences.
• Data-Driven Growth: Build dashboards and reports to track retention, behaviour and campaign effectiveness, turning insights into actions.
• Experimentation & Optimisation: Plan and run A/B tests, identify automation opportunities and improve CRM performance.
• Cross-Market Execution: Partner with country teams to localise CRM activities and campaigns across markets.

Skills

CRM Strategy

Marketing Operations

Growth Analytics

Data-driven decisions

Cross-market coordination

Education

Marketing / Marketing Communications / Data Science / Business

Tools

Salesforce

HubSpot

Insider

CleverTap

Google Analytics

Excel

Job description

Build smarter customer journeys and help ZUS COFFEE grow across markets.

New Market CRM Playbooks: Develop CRM strategies for new market entry, growth-stage retention and mature-market defence, using customer insights and competitive intelligence to guide country teams.

Customer Journeys That Convert: Design and execute CRM campaigns across app push notifications, email and other channels, delivering the right message to the right audience at the right time.

Hands-on CDP Operations: Manage day-to-day customer data platform (CDP) operations, including segmentation, journey setup, testing, troubleshooting and personalized customer experiences.

Data-Driven Growth: Build dashboards and reports to track retention, customer behaviour, campaign effectiveness and engagement. Turn insights into actionable recommendations.

Experimentation & Optimisation: Plan and execute A/B tests, identify automation opportunities and continuously improve CRM performance and marketing efficiency.

Cross-Market Execution: Partner with country and cross-functional teams to localise CRM activities, configure promotional offers, manage campaign content and keep projects on track.

Qualifications & Experiences

A Diploma or Bachelor's Degree in Marketing, Marketing Communications, Data Science, Business or a related field.

At least 3 years of experience in CRM, marketing operations or growth-related roles.

Hands-on experience with CRM/CDP platforms such as Salesforce, HubSpot, Insider, CleverTap or similar tools.

Strong analytical skills, with experience using Google Analytics, Excel and data to drive decisions.

Understanding of conversion attribution, app events and customer behaviour analytics. API knowledge is a plus.

Strong structural thinking, documentation and project coordination skills, with the ability to work across teams and markets.

Experience in different markets, foreign languages or app-heavy businesses is a plus.

Curious. Analytical. Structured. Always looking for a smarter way to grow.

a Necessity, not a Luxury