Regional Sales Manager (Southern)

Ruyi Holdings Sdn Bhd

Johor Bahru

On-site

MYR 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Competitive compensation

Rewards & recognition

Comprehensive training

Stability & growth

Exclusive staff discounts

Yearly activities

Singapore career opportunities

Relocation allowance

Job summary

Ruyi Holdings Sdn Bhd is seeking an experienced Regional Sales Manager to lead our Southern Region across Johor Bahru, Melaka and Kluang. You will drive sales targets, coach leaders, and partner with marketing to grow outlets and optimize operations.

The role requires 5+ years in sales/management, strategic thinking, and strong Mandarin and English communication. You’ll work with HR on recruitment and retention, and contribute to regional growth and outlet openings.

Qualifications

Minimum 5 years of sales or management experience, preferably in wellness, healthcare, retail, or a customer-facing industry.
Proven track record in achieving sales targets and managing team performance.
Strong leadership, coaching and communication skills with ability to motivate multi-outlet teams.

Responsibilities

Take ownership of monthly, quarterly and annual regional sales targets.
Develop and execute sales strategies to drive revenue and business growth.
Monitor outlet and individual sales performance, identify gaps and implement improvement plans.
Drive customer acquisition, repeat purchases, upselling, cross-selling and customer reactivation.
Prepare sales forecasts, performance reports and action plans for Management.

Skills

Sales leadership

Regional management

Strategic planning

Communication

Team coaching

Education

Degree in Business Administration or related field

Tools

Google Workspace

Microsoft Office

Excel

Job description

Join Ruyi Holdings – Build People, Build Legacy

Join Ruyi Holdings, the proud brand owner of ZÉLL-V, a leading innovator in Therapeutic Cellular Therapies, beauty, and nutritional therapy, with more than 25 years of excellence in the market. Headquartered in Kuala Lumpur, our company is renowned for its premium-quality anti‑aging cellular extracts, weight management solutions, nutritional supplements, and beauty products under the ZÉLL-V brand.

As an award-winning organization, Ruyi Holdings has received more than 20 prestigious accolades, including:

Singapore SME 500 Awards 2025
Global Health & Wellness Award 2024
The Brand Laureate Entrepreneur Awards 2023
Global Health & Travel – Best Wellness and Holistic Provider of the Year in Asia Pacific 2018
Malaysia Health & Wellness Brand Awards 2017
Asia Pacific Brands Award 2013

With a commitment to revolutionizing health and wellness, Ruyi Holdings continues to make a positive impact on lives globally.

Why Join Us?

Competitive Compensation & Rewards : Enjoy an attractive salary package complemented by yearly performance bonuses, recognizing your hard work and dedication.
Exclusive Rewards & Recognition : Be acknowledged for your contributions with long service awards and excellence awards that celebrate your achievements and commitment.
Comprehensive Training : Enhance your professional skills through specialized training programs designed to support your career growth and job performance.
Stability & Growth : Become part of a well-established organization with over 25 years of industry experience, offering job security, fast-track career progression, and continuous personal development opportunities.
Exclusive Staff Discounts : Benefit from attractive discounts on our premium products and services, adding extra value to your employment.
Engaging Yearly Activities : Participate in exciting team-building events, annual gatherings, and various activities that foster camaraderie, collaboration, and a strong team spirit.
Singapore Career Opportunities – Explore potential opportunities to work in Singapore and gain valuable exposure in an international market as your career grows with us.
Relocation Allowance: Relocation assistance is provided for eligible candidates to support a smooth transition to Johor Bahru.

Role Overview

We are seeking an experienced and results-driven Regional Sales Manager to lead our Southern Region operations across Johor Bahru, Melaka and Kluang.

This role is responsible for regional sales performance, team leadership, marketing lead conversion, outlet operations, inventory management, customer experience and business growth. The successful candidate will work closely with Management and cross-functional teams to achieve sales targets and ensure operational excellence.

Key Responsibilities

1. Sales & Business Performance

Take ownership of monthly, quarterly and annual regional sales targets.
Develop and execute sales strategies to drive revenue and business growth.
Monitor outlet and individual sales performance, identify gaps and implement improvement plans.
Drive customer acquisition, repeat purchases, upselling, cross-selling and customer reactivation.
Prepare sales forecasts, performance reports and action plans for Management.

2. Team Leadership & Development

Lead, coach and motivate Unit Managers (UM) and Health Care Consultants (HCC) to achieve individual and team targets.
Conduct regular sales meetings, performance reviews and coaching sessions.
Develop the team's sales, consultation, follow-up and closing capabilities.
Work with HR on recruitment, onboarding, performance management and staff retention.

3. Marketing & Lead Generation

Work closely with the Marketing Team on campaigns and lead-generation activities.
Monitor lead quality, response time, follow-up and conversion rates.
Provide market and customer feedback to improve marketing campaign effectiveness.
Support regional promotions, events, roadshows and customer acquisition activities.

4. Regional Operations

Ensure smooth daily operations across all assigned outlets.
Monitor inventory, stock availability, cash handling and operational compliance.
Ensure outlets comply with company SOPs, policies and service standards.
Coordinate with HR, Marketing, Finance and Operations to resolve outlet-related matters.

5. Customer & Regional Growth

Ensure a high standard of customer service and manage escalated customer matters.
Drive customer retention, referrals and long-term customer relationships.
Identify new business opportunities, partnerships and regional growth opportunities.
Support the setup and opening of new outlets/clinics when required.

Who We Are Looking For

Education

Degree and above in Business Administration, Management, or related field

Experience

Minimum 5 years of sales or management experience, preferably in wellness, healthcare, retail, or a customer-facing industry.
Experience in multi-outlet or regional management is an added advantage.
Proven track record in achieving sales targets and managing team performance.

Leadership & Management

Strong leadership, coaching, and team management skills.
Able to motivate teams, manage performance, and resolve issues effectively.
Strong organisational and problem-solving skills.

Sales & Business Development

Strong understanding of sales planning, target setting, and business development.
Results-driven with good commercial awareness.

Communication & Language

Excellent communication and interpersonal skills.
Proficiency in Mandarin and English, both spoken and written, is required. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.

Technical Skills