Regional Sales Manager / Assistant Manager

CHERY CORPORATE MALAYSIA SDN. BHD.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

CHERY CORPORATE MALAYSIA SDN. BHD. is seeking a Regional Sales Manager / Assistant Manager to lead regional dealerships, drive sales performance, and ensure compliance with brand standards in Malaysia.

You will coach dealer teams, analyse data, and coordinate with Sales, Marketing, and Aftersales to achieve targets while delivering exceptional customer experiences. Fluency in English is required; Mandarin is advantageous. A dynamic environment supports nationwide expansion and career growth.

Qualifications

• Strong ability to analyse sales data and identify performance gaps.
• Excellent interpersonal and communication skills to influence dealership stakeholders.
• Ability to build relationships with dealership investors and management.
• Fluent in English; Mandarin is an advantage for cross-cultural communication.

Responsibilities

• Regional Dealership Management: Manage assigned dealerships within the region to ensure effective sales and marketing operations.
• Sales Performance & Target Achievement: Monitor dealership sales performance and ensure targets are achieved to support brand and regional goals.
• Customer Satisfaction & Dealership Performance: Monitor customer satisfaction and identify gaps to implement improvements.
• Dealership Compliance & Operational Standards: Ensure adherence to brand policies and standards and address gaps.
• Dealer Coaching & Relationship Management: Coach Sales Managers and Advisors, build alignment with investors and management.
• Cross-Functional Coordination: Coordinate with Sales, Marketing, Aftersales and other departments to support performance.

Skills

Sales analytics

Interpersonal skills

Relationship building

Follow-up skills

English fluency

Job description

The Regional Sales Manager / Assistant Manager is responsible for managing assigned regional dealerships, driving sales performance, ensuring operational compliance, and coaching dealer teams to achieve sales and customer satisfaction targets.

Responsibilities

1.Regional Dealership Management

Manage assigned dealerships within the region to ensure effective sales and marketing operations.

Drive dealership performance in line with the brand's overall sales strategy, business objectives, and regional targets.

Work closely with dealership investors and management to develop strategies and action plans to achieve wholesale and retail sales targets.

2.Sales Performance & Target Achievement

Monitor dealership sales performance and ensure assigned targets are achieved to support overall brand and regional wholesale and retail sales requirements.

Analyse sales performance, market trends, and dealership data to identify gaps, opportunities, and areas for improvement.

Develop and implement action plans with dealerships to address performance gaps and drive continuous sales growth.

3.Customer Satisfaction & Dealership Performance

Monitor dealership retail customer satisfaction performance, including survey take-up rate and customer satisfaction ratings.

Identify customer experience gaps and work with dealerships to implement appropriate improvement initiatives.

4. Dealership Compliance & Operational Standards

Ensure dealerships comply with all relevant brand policies, standards, and operational requirements.

Conduct regular follow-ups with dealerships to address compliance gaps and ensure timely implementation of corrective actions.

Work closely with internal stakeholders to support the implementation of brand initiatives and operational requirements.

5. Dealer Coaching & Relationship Management

Coach and guide dealership Sales Managers and Sales Advisors on sales strategies, performance improvement, and achievement of business targets.

Build strong working relationships with dealership investors and management to secure alignment and buy-in on business strategies.

Provide regular guidance, follow-up, and performance feedback to ensure agreed action plans are executed effectively.

6. Cross-Functional Coordination

Coordinate with internal stakeholders including Sales, Marketing, Aftersales, and other relevant departments to support dealership performance and business initiatives.

Manage multiple dealership priorities and ensure timely follow-up and resolution of issues.

Requirements

Strong ability to analyse sales data, identify performance gaps, and develop effective action plans to achieve business objectives.

Excellent interpersonal and communication skills, with the ability to articulate strategies, provide guidance, and influence dealership stakeholders.

Strong ability to build relationships and secure buy-in from dealership investors, management, and sales teams.

Strong follow-up skills, persistence, and accountability to ensure agreed strategies and action plans are effectively implemented.

Fluent in English; proficiency in Mandarin is an advantage for effective communication with Chinese-speaking stakeholders.

Chery Malaysia is the official distributor of Chery vehicles in Malaysia and part of the global Chery Automobile Group, a leading international automotive brand with operations in over 80 countries. Built on strong engineering capabilities, innovation, and quality, we are committed to delivering reliable, advanced mobility solutions and exceptional customer experiences. As we continue our nationwide expansion, we offer a dynamic and rewarding environment for professionals who are driven to grow, contribute, and be part of shaping the future of mobility in Malaysia, supported by strong leadership, continuous learning, and long-term career opportunities.

Chery Malaysia is the official distributor of Chery vehicles in Malaysia and part of the global Chery Automobile Group, a leading international automotive brand with operations in over 80 countries. Built on strong engineering capabilities, innovation, and quality, we are committed to delivering reliable, advanced mobility solutions and exceptional customer experiences. As we continue our nationwide expansion, we offer a dynamic and rewarding environment for professionals who are driven to grow, contribute, and be part of shaping the future of mobility in Malaysia, supported by strong leadership, continuous learning, and long-term career opportunities.