Regional Performance Marketing Lead for Beauty eCommerce

Luxasia; Kuala Lumpur; On-site; MYR 36,000 - 60,000; Full time

Job summary

Luxasia is seeking a Performance Marketing Executive to support regional digital campaigns across Southeast Asia. You will focus on setup, daily optimization, and reporting for platforms like Shopee, Lazada, Tokopedia, and Facebook CPAS, collaborating with market teams to maximize CPS, ROAS, and CVR.

The role requires a Bachelor’s degree in Marketing or related field, 1–2 years in digital performance marketing, and strong data skills. A fast-paced, cross-country team environment awaits.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, eCommerce, or related field.
• 1–2 years of experience in digital performance marketing or eCommerce platforms (internship acceptable).
• Familiarity with eCommerce ad platforms such as Shopee, Lazada, Tokopedia.
• Strong analytical skills and comfort working with large data sets (Excel / Google Sheets).
• Attention to detail in campaign setup and tracking accuracy.
• Ability to communicate clearly across teams in different countries/markets.
• Highly organized, able to manage multiple campaigns and markets concurrently.

Responsibilities

• Assist in campaign setup and launch across regional eCommerce platforms (e.g., Shopee, Lazada, Tokopedia, Facebook CPAS) based on briefs and budget allocation.
• Coordinate with local market teams to ensure platform readiness, accurate setup (keywords, creatives, formats), and alignment to market-specific nuances.
• Monitor campaign performance on a daily basis across markets, focusing on conversion-based KPIs (CPS, ROAS, CVR).
• Execute optimizations under guidance — such as bid adjustments, keyword refinements, platform reallocation — to improve campaign efficiency.
• Flag underperformance or scaling opportunities to the senior team promptly.
• Compile EOC reports by extracting data from platform dashboards (Shopee, Lazada, etc.).
• Visualize results, summarize performance insights, and support the senior team in drawing actionable recommendations by market.
• Maintain consistency and accuracy in report formatting for regional alignment.
• Keep campaign setup trackers, optimization logs, and budget pacing sheets updated.
• Organize and maintain campaign records in shared folders for audit and review purposes

Skills

Campaign setup

Campaign optimization

Data analysis

Cross-country communication

Reporting

Education

Bachelor’s degree in Marketing, Digital Media, eCommerce, or related field

Tools

Shopee

Lazada

Tokopedia

Facebook CPAS

Job description

Luxasia is seeking a Performance Marketing Executive to support regional digital campaigns across Southeast Asia. You will focus on setup, daily optimization, and reporting for platforms like Shopee, Lazada, Tokopedia, and Facebook CPAS, collaborating with market teams to maximize CPS, ROAS, and CVR.

The role requires a Bachelor’s degree in Marketing or related field, 1–2 years in digital performance marketing, and strong data skills. A fast-paced, cross-country team environment awaits.