Regional Marketing Technology Specialist

ZUS COFFEE; Selangor; On-site; MYR 90,000 - 150,000; Full time

Job summary

ZUS Coffee seeks a Marketing Technology Specialist to build and maintain its MarTech foundation, enabling scalable, measurable growth across markets. You will own technical configuration, integration and continuous optimization of the core stack (CDP, CRM, Analytics, paid media).

The role focuses on data-driven personalization, efficient marketing experimentation, and reliable data flows for strategic decision-making, with collaboration across Marketing, Engineering and BI/Data teams.

Qualifications

• Bachelor’s degree with strong technical focus or equivalent experience.
• 4–6 years hands-on experience in MarTech operations, CRM/CDP operations, marketing analytics, or measurement/attribution roles with data integration.
• Experience with marketing tracking and analytics tools (GA4, Firebase, GTM, Appsflyer/Adjust or other MMP).
• Experience in SEA/regional markets is an advantage.

Responsibilities

• Own MarTech stack ownership as SME for CDP, CRM, Marketing Automation; oversee health, licensing, and integration status.
• Set tracking standards for ZUS app and web; work with Engineering to implement key events.
• Maintain and optimize paid media conversion signals and integrations (Meta, Google).
• Ensure CRM/CDP integrations and data synchronization; manage APIs and identity mapping.
• Uphold data governance and consent requirements for targeting/tracking; manage opt-out and suppression rules.
• Establish QA and monitoring routines; troubleshoot tracking/automation/data issues with Eng, BI/Data, vendors.
• Support reporting by providing BI/Data with clear metric definitions and inputs; align on conversion definitions.
• Support experimentation with measurable campaigns; enable control/holdout approaches where applicable.
• Evaluate/onboard new MarTech tools from a technical standpoint; assess integration feasibility and impact.
• Translate business needs into technical requirements; maintain documentation (tracking spec, event dictionary, integration notes).

Skills

MarTech ops

CRM/CDP ops

Marketing analytics

Data integration

Tracking troubleshooting

Documentation & QA

Cross-functional

Stakeholder comms

Education

Bachelor's degree in Computer Science, Data/Analytics, IT, or Marketing/Business (technical focus)

Tools

GA4

Firebase

GTM

Appsflyer

Adjust

API integrations

Job description

This role builds and maintains ZUS Coffee's marketing technology foundation to support scalable, measurable growth across markets. This role is pivotal in scaling ZUS Coffee's data driven marketing capabilities to support hyper-growth and regional expansion. This role owns the technical configuration, integration, and continuous optimization of the core MarTech stack (CDP, CRM, Analytics, paid media).

The purpose is to establish a future-proof technical foundation & infrastructure that empowers personalization, maximizes the efficiency of marketing investments, and ensures the continuous flow of unified customer intelligence necessary for strategic, long-term decision-making.

• MarTech Stack Ownership: Act as the Subject Matter Expert (SME) for key marketing platforms (CDP, CRM, Marketing Automation), overseeing platform health, licensing, and integration status.
• Own marketing tracking for the ZUS app and web by setting tracking standards and working with Engineering to implement and maintain key events.
• Maintain and optimize paid media conversion signals and integrations (e.g., Meta/Google), ensuring conversion mapping is correct and regularly reconciling platform-reported performance against internal outcomes.
• Own the technical reliability of CRM/CDP integrations and data synchronization, ensuring APIs, event feeds, identity mapping, and audience/conversion syncs between platforms.
• Uphold data governance and consent requirements for targeting and tracking, including opt-out handling, suppression rules, and safe handling of customer identifiers in line with agreed standards.
• Establish QA and monitoring routines for launches and ongoing operations, troubleshoot tracking/automation/data issues efficiently, and coordinate resolution with Engineering, BI/Data, and vendors.
• Enable reporting by providing BI/Data with clear metric definitions and validated inputs, supporting ongoing alignment on conversion definitions and funnel logic.
• Support experimentation by ensuring campaigns and journeys are measurable and structured for testing when required, including basic control/holdout approaches where applicable.
• Evaluate and onboard new marketing technologies and tools from a technical standpoint, including integration feasibility, data requirements, and operational impact.
• Act as the technical bridge between Marketing, BI/Data, and Engineering by translating business needs into clear technical requirements and maintaining essential documentation (tracking spec, event dictionary, integration notes).

Qualification and Experience

• Bachelor's degree in Computer Science, Data/Analytics, Information Technology, or a Marketing/Business related field with strong technical focus (or equivalent experience).
• 4-6 years of hands-on experience in MarTech operations, CRM/CDP operations, marketing analytics, or measurement/attribution roles with a strong focus on data integration and tracking. Experience in SEA/regional markets is an advantage.
• Marketing tracking & analytics tools (e.g., GA4, Firebase, GTM, Appsflyer/Adjust or other MMP)
• Paid media conversion tracking & integrations (e.g., Meta CAPI, Google offline/enhanced conversions)
• SQL (or similar) for data checking and troubleshooting
• API integrations and data sync workflows between platforms
• Debugging data/measurement issues across multiple systems
• Documentation and QA discipline
• Comfortable working in a fast-paced, high-change environment
• Detail-oriented; strong ownership of data accuracy and system reliability
• Proactive problem-solver with a hands-on mindset
• Able to work cross-functionally with Marketing, BI/Data, and Engineering
• Communicates technical topics clearly to non-technical stakeholders