Senior/Marketing Executive (Digital)

AYP Group; Petaling Jaya; On-site; MYR 78,000 - 123,000; Full time

Job summary

AYP Group is seeking a Senior/Marketing Executive (Digital) to drive multi-channel B2B campaigns. You’ll manage paid media, build audience lists, and maintain marketing tech stacks to ensure measurable results and steady lead flow to sales.

You’ll collaborate with content and design teams and report to marketing leadership. Independence, strong data hygiene, and a proactive ownership mindset are essential.

Qualifications

• 3–5 years of hands-on experience in digital marketing or similar role.
• Experience with managing and optimising paid media campaigns independently.
• Practical experience with CRM/marketing automation platforms like HubSpot, Marketo, or Salesforce.

Responsibilities

• Research and build targeted prospect and account lists using LinkedIn Sales Navigator and industry databases.
• Plan, set up, and launch paid social campaigns (primarily LinkedIn) with audience targeting and lead capture forms.
• Monitor campaign performance and optimise based on results.
• Own and maintain marketing automation and CRM systems, lead scoring, and data hygiene.
• Ensure leads are routed to sales promptly and accurately.
• Maintain campaign tracking systems (UTM tagging, attribution) for reporting.
• Collaborate with content and design teams to deliver assets on time.
• Support broader marketing initiatives and reporting as needed.
• Lead day-to-day optimisation and operations of digital campaigns across the region.
• Oversee ad copy, captions, and messaging across formats and channels.
• Optimise campaigns via keyword, bid, budget, and targeting based on objectives.
• Review data and translate insights into actionable recommendations.

Skills

Digital marketing

Campaign management

Paid media

CRM operations

Data hygiene

Performance reporting

Audience targeting

ABM awareness

Tools

LinkedIn Ads

HubSpot

Marketo

Salesforce

LinkedIn Sales Navigator

Job description

We're looking for a Senior/Marketing Executive (Digital) to join our marketing team. This is a hands-on role for someone who enjoys both running marketing campaigns and keeping the systems behind them clean, accurate, and reliable. You'll help plan and execute multi-channel B2B marketing campaigns, manage paid media campaigns, build and maintain audience/account lists, and manage the marketing tools and data that keep our campaigns measurable and our leads flowing smoothly to sales.

You'll work closely with our content and creative teammates, and report into our marketing leadership. This role is a great fit for someone who is confident working independently across campaign execution, paid media optimisation, CRM operations, and performance reporting.

What You’ll Do

• Research and build targeted prospect and account lists using tools such as LinkedIn Sales Navigator, Crunchbase, and industry databases.
• Plan, set up, and launch paid social campaigns (primarily LinkedIn), including audience targeting, lead capture forms, and retargeting sequences.
• Monitor campaign performance (click-through rate, cost per lead, engagement) and optimize based on results.
• Own and maintain our marketing automation and CRM system — lead scoring, data hygiene, and reporting dashboards.
• Ensure leads are routed to the sales team promptly and accurately.
• Maintain campaign tracking systems (UTM tagging, attribution) so marketing performance is easy to report on.
• Collaborate with content and design teammates to ensure campaign assets are delivered on time.
• Support broader marketing initiatives and reporting as needed.
• Lead the day-to-day optimisation and operational management of digital marketing campaigns across the region, ensuring campaign delivery, performance alignment, and achievement of planned business outcomes.
• Oversee the development and quality assurance of ad copy, captions, descriptions, and other campaign messaging across multiple advertising formats and channels.
• Optimise campaigns through keyword, bid, budget, audience targeting, and performance recommendations based on campaign objectives and results.
• Review campaign data, reports, and performance metrics to identify trends, opportunities, and areas for improvement, and translate insights into actionable recommendations.

What We're Looking For

• 3–5 years of hands-on experience in digital marketing, campaign management, or a similar role, with proven experience independently managing and optimising paid media campaigns.
• Strong hands-on experience with paid media platforms, with LinkedIn Ads strongly preferred.
• Demonstrated experience managing campaigns end-to-end, from campaign setup and audience targeting through to optimisation, reporting, and performance improvement.
• Practical experience working with a CRM or marketing automation platform such as HubSpot, Marketo, Salesforce, or similar.
• Comfortable with detail-heavy, high-volume work — you enjoy keeping data clean and campaigns organized.
• Experience with account-based marketing (ABM) approaches is an advantage.
• Strong organizational skills and the ability to manage multiple campaigns/projects at once.
• A proactive, ownership-driven mindset — you fix things rather than wait to be told.
• Experience in HR tech, payroll, fintech, or other B2B professional services industries is a plus.