Regional MarTech Architect for Growth & Analytics

ZUS COFFEE; Selangor; On-site; MYR 90,000 - 150,000; Full time

Job summary

ZUS Coffee seeks a Marketing Technology Specialist to build and maintain its MarTech foundation, enabling scalable, measurable growth across markets. You will own technical configuration, integration and continuous optimization of the core stack (CDP, CRM, Analytics, paid media).

The role focuses on data-driven personalization, efficient marketing experimentation, and reliable data flows for strategic decision-making, with collaboration across Marketing, Engineering and BI/Data teams.

Qualifications

• Bachelor’s degree with strong technical focus or equivalent experience.
• 4–6 years hands-on experience in MarTech operations, CRM/CDP operations, marketing analytics, or measurement/attribution roles with data integration.
• Experience with marketing tracking and analytics tools (GA4, Firebase, GTM, Appsflyer/Adjust or other MMP).
• Experience in SEA/regional markets is an advantage.

Responsibilities

• Own MarTech stack ownership as SME for CDP, CRM, Marketing Automation; oversee health, licensing, and integration status.
• Set tracking standards for ZUS app and web; work with Engineering to implement key events.
• Maintain and optimize paid media conversion signals and integrations (Meta, Google).
• Ensure CRM/CDP integrations and data synchronization; manage APIs and identity mapping.
• Uphold data governance and consent requirements for targeting/tracking; manage opt-out and suppression rules.
• Establish QA and monitoring routines; troubleshoot tracking/automation/data issues with Eng, BI/Data, vendors.
• Support reporting by providing BI/Data with clear metric definitions and inputs; align on conversion definitions.
• Support experimentation with measurable campaigns; enable control/holdout approaches where applicable.
• Evaluate/onboard new MarTech tools from a technical standpoint; assess integration feasibility and impact.
• Translate business needs into technical requirements; maintain documentation (tracking spec, event dictionary, integration notes).

Skills

MarTech ops

CRM/CDP ops

Marketing analytics

Data integration

Tracking troubleshooting

Documentation & QA

Cross-functional

Stakeholder comms

Education

Bachelor's degree in Computer Science, Data/Analytics, IT, or Marketing/Business (technical focus)

Tools

GA4

Firebase

GTM

Appsflyer

Adjust

API integrations

Job description

ZUS Coffee seeks a Marketing Technology Specialist to build and maintain its MarTech foundation, enabling scalable, measurable growth across markets. You will own technical configuration, integration and continuous optimization of the core stack (CDP, CRM, Analytics, paid media).

The role focuses on data-driven personalization, efficient marketing experimentation, and reliable data flows for strategic decision-making, with collaboration across Marketing, Engineering and BI/Data teams.