Senior Marketing Operations Specialist (Salesforce)

2X; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

2X in Kuala Lumpur seeks a Senior Marketing Operations Specialist to drive performance of marketing functions through strategic thinking, project management, and data governance. You will optimize tools, manage campaigns, and deliver measurable revenue impact for enterprise-level stakeholders.

Candidates should have hands-on experience with platforms like Eloqua, Salesforce Marketing Cloud, Marketo, Pardot, and HubSpot, and be able to lead initiatives across marketing, analytics, and CRM.

Qualifications

• Proven track record in fast-paced marketing operations roles.
• Strong leadership, mentoring, and cross-functional collaboration.
• Expertise with marketing automation platforms (Salesforce Marketing Cloud, Marketo, Pardot, HubSpot).

Responsibilities

• Optimize and manage marketing operations processes across campaigns and funnels.
• Lead projects and teams to implement MarTech integrations and data migrations.
• Improve marketing efficiency by leveraging technology and analytics.
• Ensure campaigns are traceable with measurable revenue impact.
• Mentor Marketing Operations Specialists and Associates.

Skills

Leadership

Strategic thinking

Project management

Data analytics

Communication

Problem-solving

Stakeholder management

Tools

Eloqua

Salesforce Marketing Cloud

Marketo

Pardot

Hubspot

Job description

As a Senior Marketing Operations Specialist with 2X, you will be responsible for increasing the performance of marketing functions through critical thinking and strategizing, project management, process optimization, data management, leadership, leveraging and optimizing processes and marketing technology.

The role is aimed to identify areas of improvement within both internal stakeholders and external enterprise-level stakeholders, along with making all marketing investments traceable by increasing the visibility of revenues and impact being generated. We are looking for candidates with experience in multiple platforms (e.g. Eloqua, Salesforce Marketing Cloud, Marketo, Pardot, Hubspot).

Why work with us?

We are a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way.

We value personal and professional growth; thus, we only hire people who are passionate in what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work-life-balance. Our collaborative nature enables us to quickly share the best practices among our teams and recommend new ideas to our clients that are ready to implement.

And we’re all about that growth. Our revenue, employees, and client base are expanding rapidly – doubling every 4-6 months. Our clients are industry leaders and multimillion-dollar companies who have trusted 2X to deliver tens of millions in pipeline and thousands of qualified leads.

Best of all, we’re just getting started

• Possess strong capabilities to implement and optimize MarTech platforms, ensuring seamless integration and maximizing platform efficacy.
• Oversee the implementation, integration, and optimization of MarTech platforms to support marketing efforts and objectives.
• Identify opportunities to optimize marketing efficiency through technology, streamlining campaign processes and workflows to increase overall marketing effectiveness.
• Articulate problems clearly along with proposed solutions and expected impact, ensuring that all stakeholders understand both the issues and the proposed actions.
• Lead projects and specialist teams, coordinating with various stakeholders to ensure successful project execution and optimal use of marketing technologies.
• Perform operational strategizing and execution across a variety of marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.
• Manage email marketing, lead routing, automation, integration between various MarTech tools, along with platform implementations and data migrations.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Troubleshoot issues related to processes and workflows.
• Contribute to process changes and documentation efforts on workflows and processes.
• Provide leadership and mentorship for Marketing Operations Specialists and Associates.
• Able to be pioneer usage of new technology tools/platforms and lead exploratory projects.

What do you need to succeed?

• Proven track record in a fast-paced, highly dynamic environment.
• Strong leadership and management skills, capable of mentoring and developing team members, fostering a collaborative and innovative environment.
• Expertise in major marketing platforms like Salesforce, Marketo, Pardot, Hubspot, or similar CRM and marketing automation tools.
• Exceptional communication skills, capable of working with cross-functional teams and managing multiple stakeholder expectations.
• Strong analytical and strategic thinking skills, able to identify needs, formulate plans and execute them successfully.
• Detailed-oriented, methodical and prefers a structured way of getting things done.
• Strong problem-solving attitude with meticulous attention to detail and able to consistently meet deadlines.
• Demonstrated interest in continued skills development, especially around digital marketing, data analytics, and technology tools.