MarTech Lead

Trade Nation; Kuala Lumpur; On-site; MYR 240,000 - 360,000; Full time

Job summary

Trade Nation in Malaysia is seeking a MarTech Lead to own the marketing technology ecosystem, define strategy, architecture and the 2027 roadmap in a regulated environment. You will drive the CMS, HubSpot, tracking and analytics ecosystem with governance and strong integrations.

You will collaborate with Marketing, Product, Engineering and Data teams, lead vendor selection and renewals, and implement server-side GTM, GA4 and Amplitude. Strong data governance and compliance knowledge is essential.

Qualifications

• 6+ years in MarTech or related field, with 2+ years owning a technology stack.
• Hands-on with headless CMS platforms.
• Proven vendor selection, contract negotiation and technology rationalisation.
• Experience with enterprise CRM (HubSpot or equivalent) and analytics: GA4, Amplitude or Mixpanel.
• Knowledge of consent, data governance and compliance in digital marketing.
• Ability to lead cross-functional projects remotely with strong communication.

Responsibilities

• Own the MarTech strategy and architecture, including audit and roadmap.
• Manage CMS, HubSpot, tracking, and analytics governance and integrations.
• Lead vendor selection, negotiations and renewals, deciding buy/build/retire.
• Build foundations for tracking and analytics: server-side GTM, GA4, Consent Mode, Amplitude.
• Identify AI use cases in content, localisation, reporting, and campaigns.
• Deliver clear technical project requirements with ownership and milestones.
• Partner with Marketing, Product, Engineering and Data to drive the FY27 MarTech roadmap.

Skills

MarTech

Marketing Ops

Growth Eng

AI in Marketing

Cross-functional

Analytics Platforms

Tools

HubSpot

GA4

Amplitude

Mixpanel

Consent Mode

Headless CMS

Job description

• We are looking for a MarTech Lead to take ownership of our marketing technology ecosystem and shape its future across a multi-jurisdiction regulated environment.

• You will own the MarTech strategy, architecture, roadmap and vendor landscape, while working closely with Marketing, Product, Engineering and Data. This is a hands-on role where you will make technology and vendor decisions, shape requirements and drive delivery.

• Our stack is evolving quickly, with HubSpot becoming our sole CRM, the website moving to a headless CMS, tracking transitioning to server-side GTM and Consent Mode, and Amplitude being rolled out as our behavioural analytics platform.

• Compliance is an integral part of the role, with consent, data governance and financial promotions requirements embedded into the way our MarTech ecosystem operates.

• What you’ll be responsible for

• Own the MarTech strategy and architecture, including the audit, rationalisation roadmap and future-state technology stack.

• Own the CMS, HubSpot, tracking and analytics ecosystem, ensuring strong governance, integrations, data quality and scalable processes.

• Lead vendor selection, negotiations and renewals, making clear decisions on when to buy, build or retire technology.

• Build the foundations for tracking, measurement and analytics, including server-side GTM, GA4, Consent Mode and Amplitude activation.

• Identify and deliver practical AI use cases across content, localisation, reporting and campaign operations.

• Establish clear delivery and documentation standards, turning Marketing requirements into well-defined technical projects with clear ownership and milestones.

• Act as the key technology partner for Marketing, coordinating with Product, Engineering and Data teams and owning the FY27 MarTech roadmap, including the 2027 rebrand workstream.

• 6+ years of experience in MarTech, Marketing Operations, Growth Engineering or a related field, including at least 2 years owning a technology stack.

• Hands‑on experience with headless CMS platforms.

• Strong experience with at least one of the following: HubSpot or an equivalent enterprise CRM, server‑side tagging and GA4, Amplitude, Mixpanel or similar product analytics platforms.

• Proven experience in vendor selection, contract negotiation and technology rationalisation, with the ability to assess when to buy, build or retire a solution.

• Strong project delivery and documentation skills, with experience defining scope, milestones, ownership and technical requirements.

• Practical experience with AI tools in Marketing and the ability to identify valuable, measurable use cases.

• Experience in a regulated industry, such as trading, fintech, gambling or insurance, is a strong advantage.

• Understanding of consent, data governance and compliance requirements in digital marketing.

• Comfortable working across Marketing, Product, Engineering and Data, with strong communication skills and the ability to lead cross‑functional projects remotely