Regional Growth Marketing Lead | Multibrand & Omnichannel

Isp Petaling Jaya; Selangor; On-site; MYR 180,000 - 240,000; Full time

Benefits offered by this job

Competitive remuneration

School fee discount for children of员工

Job summary

ISP Malaysia is seeking a Regional Marketing Manager to own the development and execution of marketing plans across multiple schools, aligning regional growth with enrolment targets and local market dynamics.

You will lead omnichannel campaigns, manage budgets, mentor school marketing teams, and report performance to the Regional Marketing Senior Manager, partnering with campus principals and admissions teams.

Qualifications

• Minimum of 5 years in marketing with experience across multiple channels (digital, brand, content, events, offline).
• Bachelor’s Degree in Marketing or related field.
• Ability to interpret performance data and make decisions based on insights.

Responsibilities

• Growth marketing plan development: Take ownership of the marketing plans for assigned schools to grow demand through quality lead generation and strong brand perception.
• Integrated campaign planning and delivery: Plan, prioritise and deliver omnichannel marketing campaigns across school, Division and the Group strategic requirements.
• Brand positioning: Work with schools and the Division to ensure each school has compelling, differentiated brand positioning.
• Authentic storytelling: Ensure the schools' USPs, proof points and culture are converted into memorable content across online and offline channels.
• Oversee word-of-mouth marketing: Implement a systematic approach to capturing testimonials and reviews, managing online reputation, and “shareable” moments in the school’s journey for our schools.
• Stakeholder management and influence: Align stakeholders across schools and the Division with clear, structured communication.
• Team management: Manage, train and support school marketing specialists.
• Performance reporting and optimisation: Holistically analyse the impact of the marketing activities per school, recommend actionable solutions, and ensure optimisations are executed in a timely fashion.
• Budget management: Effectively allocate and manage marketing budgets for each school.
• Digital platform and CRM oversight: Understand and continuously optimise the digital marketing platforms and CRM system (HubSpot) used across schools.

Job description

ISP Malaysia is seeking a Regional Marketing Manager to own the development and execution of marketing plans across multiple schools, aligning regional growth with enrolment targets and local market dynamics.

You will lead omnichannel campaigns, manage budgets, mentor school marketing teams, and report performance to the Regional Marketing Senior Manager, partnering with campus principals and admissions teams.