Regional Marketing Strategy Lead

International Schools Partnership; Selangor; On-site; MYR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive remuneration

School fee discount for employees' (or

Job summary

ISP Malaysia is seeking a Regional Marketing Partner to lead the development and execution of integrated regional marketing strategies across its Tenby, Asia Pacific and Straits International schools. You will align regional goals with individual school initiatives and drive brand growth, enrolment objectives and commercial outcomes.

Successful candidates will demonstrate strong strategic and commercial acumen, broad marketing skills, and the ability to balance portfolio needs with regional

Qualifications

• Strong strategic and commercial acumen across multiple markets.
• Experience translating insights into regional marketing plans.
• Ability to lead cross-functional teams and manage budgets.

Responsibilities

• Consumer & demand insight: build understanding of parent and consumer behaviour and demand opportunities.
• Integrated marketing strategy & planning: develop omni-channel plan, calendar and budget for region and schools.
• Full-funnel demand management: own journey from awareness to high-intent conversion.
• Brand strategy & positioning: craft value propositions for international and national streams.
• Execution through Marketing Leads: translate strategy into local execution with direction and support.
• Regional performance intelligence & reporting: analyze marketing and admissions data; present insights.
• Cross-school prioritisation: allocate resources and campaigns based on school performance.
• Marketing toolkit & shared learning: create playbooks and forums for best practices.
• Stakeholder & agency management: coordinate with leaders and regional/school teams and agencies.
• Escalation & risk management: identify high-risk areas and mitigate accordingly.

Skills

Strategic marketing

Brand strategy

Omni-channel marketing

Data-driven insights

Stakeholder management

Marketing analytics

Tools

CRM

Marketing automation

Job description

ISP Malaysia is seeking a Regional Marketing Partner to lead the development and execution of integrated regional marketing strategies across its Tenby, Asia Pacific and Straits International schools. You will align regional goals with individual school initiatives and drive brand growth, enrolment objectives and commercial outcomes.

Successful candidates will demonstrate strong strategic and commercial acumen, broad marketing skills, and the ability to balance portfolio needs with regional