Regional Marketing Senior Manager

International Schools Partnership; Selangor; On-site; MYR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive remuneration

School fee discount for employees' (or

Job summary

ISP Malaysia is seeking a Regional Marketing Partner to lead the development and execution of integrated regional marketing strategies across its Tenby, Asia Pacific and Straits International schools. You will align regional goals with individual school initiatives and drive brand growth, enrolment objectives and commercial outcomes.

Successful candidates will demonstrate strong strategic and commercial acumen, broad marketing skills, and the ability to balance portfolio needs with regional

Qualifications

• Strong strategic and commercial acumen across multiple markets.
• Experience translating insights into regional marketing plans.
• Ability to lead cross-functional teams and manage budgets.

Responsibilities

• Consumer & demand insight: build understanding of parent and consumer behaviour and demand opportunities.
• Integrated marketing strategy & planning: develop omni-channel plan, calendar and budget for region and schools.
• Full-funnel demand management: own journey from awareness to high-intent conversion.
• Brand strategy & positioning: craft value propositions for international and national streams.
• Execution through Marketing Leads: translate strategy into local execution with direction and support.
• Regional performance intelligence & reporting: analyze marketing and admissions data; present insights.
• Cross-school prioritisation: allocate resources and campaigns based on school performance.
• Marketing toolkit & shared learning: create playbooks and forums for best practices.
• Stakeholder & agency management: coordinate with leaders and regional/school teams and agencies.
• Escalation & risk management: identify high-risk areas and mitigate accordingly.

Skills

Strategic marketing

Brand strategy

Omni-channel marketing

Data-driven insights

Stakeholder management

Marketing analytics

Tools

CRM

Marketing automation

Job description

The Regional Marketing Senior Manager provides strategic marketing leadership across schools in the region, overseeing the development and execution of integrated marketing strategies that drive brand growth, enrolment objectives, and commercial outcomes. The role translates parent and consumer insights, market dynamics, marketing performance data, and admissions pipeline priorities into an integrated, omni-channel marketing strategy, execution plan, calendar and budget allocation for the region and each individual school.

This role is responsible for aligning Regional/Group marketing strategies with school marketing initiatives, building brand strategy, positioning, messaging, differentiation and value propositions across International and National school streams. Working closely with Marketing Leads and school teams, the role drives execution of the regional marketing strategy on the ground.

Success in this role requires strong strategic and commercial acumen, broad marketing skill sets, and the application of a portfolio-based approach to marketing strategy, balancing individual school needs with regional business priorities and growth objectives. The Regional Marketing Senior Manager must effectively collaborate with multiple stakeholders including Marketing Leads, Divisional and Group marketing leadership and Sales and Admissions Leadership, leverage data-driven insights to provide clear strategic recommendations to stakeholders, and provide leadership that strengthens brand presence, market competitiveness, and student enrolment outcomes across the region.

About ISP Malaysia

One of the leading education groups in Malaysia, ISP Malaysia operates the Tenby Schools, Asia Pacific Schools and Straits International Schools. Our nine schools are strategically located in the developed areas of Klang Valley in Selangor, Perak, Penang and Johor.

Our schools in Malaysia follow the international school curriculum comprising IGCSE and A-levels, starting at the kindergarten level, while 5 of the schools also offer the Malaysian National Curriculum. With over 8,000 students, we have a 60-year history of providing education to students in the country and have gained a reputation for excellence and high standards in education.

We champion a transformative approach to learning that goes beyond the classroom. By igniting our students' curiosity and growing their self-confidence, we empower them to become the next generation of changemakers.

ISP Malaysia is part of ISP, a global community of over 100 international schools across more than 20 countries.

A culture of engagement and trust, where staff contributions are recognised and valued.

A passionate and motivated team of professionals who put children at the heart of decision-making.

An embedded commitment to professional development and employee well-being.

Access to expertise, best practice sharing and learning opportunities across countries and cultures.

Competitive remuneration.

School fee discount for children of employees.

Medical outpatient and insurance benefits.

Flexible working arrangements.

We begin with our students.Our children and students are at the heart of our business. Simply,their success is our success.

We treat everyone with care and respect.We look after one another, embrace similarities and differences and promote the wellbeing of each other.

We operate effectively.We focus relentlessly on the things that are most important and will make the most difference.

We are financially responsible.We make financial choices carefully based on the needs of our children, students and schools.

We learn continuously.Getting better is what drives us.

For more information visit http://www.internationalschoolspartnership.com

Regional Marketing Partner – Key Responsibilities

Consumer & demand insight: Build a clear understanding of parent and consumer behaviour, catchment area dynamics, and the distinct needs of each school and the wider portfolio, to identify and prioritise high-intent demand opportunities.

Integrated marketing strategy & planning: Build an omni-channel integrated marketing strategy, execution plan, calendar and budget allocation (online and offline) for the region and each individual school, benchmarked against regional costs and industry standards.

Full-funnel demand management: Take ownership of the customer journey funnel from awareness through to high-intent demand and conversion, ensuring each stage is resourced, sequenced and measured.

Brand strategy & positioning: Build clear brand strategy, positioning, messaging, differentiation and value proposition for both International and National streams across the portfolio.

Execution through Marketing Leads: Work with Marketing Leads and school teams to translate the regional strategy into local execution, providing direction, review and support.

Regional performance intelligence & reporting: Continuously analyse marketing performance and admissions/sales pipeline data across every school in the region. Produce and present insight reports for Regional/Group leadership, clearly communicating key findings, business implications, and recommended actions.

Cross-school prioritisation: Determine regional resource allocation, budget investment and campaign priorities based on comparative school performance, identifying underperforming or high-risk schools requiring intervention.

Marketing toolkit & shared learning: Develop a shared marketing toolkit and playbooks that can be quickly adapted across schools. Create forums for shared learning and best-practice exchange across the region.

Stakeholder & agency management: Effectively manage external and internal stakeholders across the Divisional, Regional and School structure. This includes Marketing Leads, Divisional and Group marketing leadership, and Sales & Admissions leadership, and Malaysia-based agencies (brand, PR, communications).

Escalation & risk management: Identify high