Regional Digital & Activation Mgr - MY

Fonterra; Shah Alam; On-site; MYR 120,000 - 190,000; Full time

Job summary

Fonterra is seeking a Regional Digital & Activation Manager for Malaysia, based in Kuala Lumpur. You will translate regional and global marketing direction into locally relevant campaigns and customer experiences that deliver measurable commercial impact.

You will work with Sales, Culinary, Category, distributor and regional market teams to shape go-to-market plans, localise content, support launches and strengthen engagement across trade, culinary and digital channels.

Qualifications

• 4–6 years of experience in marketing, digital activation, brand management or related discipline.

Responsibilities

• Develop and execute annual activation plans aligned with Malaysian market priorities and business objectives.

Skills

Marketing strategy

Digital activation

Brand management

Budget planning

Stakeholder management

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Marketing automation platforms

Social media management tools

Job description

We are Fonterra, one of the world's largest dairy nutrition companies.

At Fonterra, you’ll be inspired by purpose and guided by principles. Whether you're based in New Zealand or anywhere else around the world, you’ll be part of a team that creates goodness for generations and delivers global impact through local action. Our brands are trusted by families and individuals alike, delivering high-quality dairy nutrition to millions of people globally.

As a Co-operative, our collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. We're committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved in New Zealand and around the world.

As part of the Fonterra Co-op, you'll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk.

At Fonterra, we want everyone to feel they can be themselves.

Whether you're early in your career or ready for your next step, Fonterra offers a unique opportunity to grow with a global dairy co-operative that values care, collaboration, and contribution.

Owned by New Zealand dairy farmers and supported by a dedicated team, we are all working together to create a better future. Imagine tomorrow with us, where your career can grow, and you can create positive change.

About the Opportunity

We are looking for a Regional Digital & Activation Manager - Malaysia to bring the Anchor Food Professionals brand strategy to life in one of our key Southeast Asian markets. Based in Kuala Lumpur and reporting to the Senior Activation Manager SEA in Singapore, you will translate regional and global marketing direction into locally relevant campaigns and customer experiences that deliver measurable commercial impact.

Working closely with Sales, Culinary, Category, distributor and regional market teams, you will shape go-to-market plans, localise content, support innovation launches and strengthen customer engagement across trade, culinary and digital channels. This is an individual contributor role with broad influence across the business and six peer roles located throughout Southeast Asia.

Key responsibilities include:

Marketing Activation

• Develop and execute annual activation plans aligned with Malaysian market priorities and business objectives.
• Deliver integrated customer, trade, culinary, and digital campaigns that drive engagement and commercial outcomes.
• Measure and optimise activation effectiveness through performance analysis.
• Lead localisation and deployment of regional and global digital campaigns.
• Manage digital channels and content to strengthen customer engagement and demand generation.
• Monitor digital performance metrics and identify opportunities for improvement.

Commercial & Cross-Functional Partnership

• Partner with Sales, Culinary, Category, and distributor teams to support market growth objectives.
• Deliver customer engagement initiatives, innovation launches, and go-to-market activities.
• Ensure marketing plans are aligned with commercial priorities and customer needs.

Brand & Innovation Execution

• Ensure consistent execution of the Anchor Food Professionals brand strategy in Malaysia.
• Lead local implementation of innovation and portfolio launch activities.
• Maintain alignment with global brand standards and positioning.

Budget & Agency Management

• Manage activation budgets and marketing resources effectively.
• Lead agency and supplier relationships to ensure quality execution and return on investment.
• Ensure compliance with company governance and procurement requirements.

Market Insights & Continuous Improvement

• Utilise customer, market, and competitor insights to inform decision-making.
• Share best practices and learnings across SEA markets.
• Drive continuous improvement in activation capability, processes, and performance.

About You

You are a commercially minded marketing professional who can move confidently between strategy and hands-on execution. You understand how to adapt a global brand for local customers, bring cross-functional teams together and use performance insights to improve results.

To be successful in this role, you will ideally have:

• Approximately 4 to 6 years’ experience in marketing, digital activation, brand management or a related discipline, with substantial experience in your area of expertise.
• Experience planning and managing budgets, agencies or resources to deliver agreed objectives.
• Strong digital marketing and customer engagement capability, including campaign deployment, content management and performance optimisation.
• Commercial acumen and the ability to align marketing activity with customer needs and business priorities.
• Advanced planning, organisation and reporting skills, with the confidence to manage multiple priorities and make sound day-to-day decisions.
• Excellent stakeholder management and communication skills, with experience partnering across functions and influencing without direct authority.
• An adaptive mindset and the ability to navigate complexity, turn insight into action and continuously improve how work gets done.
• Foodservice, FMCG or business-to-business marketing experience would be an advantage.

Our Values

At Fonterra, our values of Good Together, Better Every Day, and Every Drop Counts, are for everyone - no matter your background, identify or experience. These values guide us in delivering exceptional outcomes for our farmers, customers, communities, and each other. Discover how your values align with ours by taking our [1] Values Quiz

To learn more, visit [2] Fonterra Careers

A Career of Opportunities

At Fonterra, we are inspired by purpose and guided by our principles and values. Together, we create goodness for generations and make a global impact at a local level. As part of our Co-operative, you are an everyday creator, imagining what Fonterra, dairy, and you can be here.

Join Us

Does this sound good to you? Come join our whānau - bring your whole self, and let's solve for better together.

References

Visible links

1. https://values.fonterra.com/?utm_source=internal+job+ad&utm_medium=job+ad&utm_campaign=imagine+tomorrow&utm_term=&utm_content=values

2. https://www.fonterra.com/nz/en/careers.html?utm_campaign=talentacquisition&utm_medium=jobad&utm_source=fonterracareers

3. https://fonterrakf.avature.net/talentcommunity?&source=jobads