Trade Marketing Executive (Based in Malaysia)

Bel; Kuala Lumpur; On-site; MYR 40,000 - 72,000; Full time

Job summary

Bel Group in Malaysia is seeking a proactive Trade Marketing professional to own and develop annual trade marketing plans for Malaysia, Singapore, Thailand, and the Philippines, aligned with sales priorities.

You will support POSM creation, channel activation, field deployment, and analysis of promotions, working closely with sales teams and distributors in a lean regional setup.

Qualifications

• 1-3 years of experience in Trade Marketing or related FMCG functions.
• FMCG experience is preferred.
• Experience working with distributors and external partners is an advantage.

Responsibilities

• Develop annual trade marketing plans for assigned markets aligned with sales priorities.
• Support execution of trade marketing plans across markets and channels.
• Assist in development and rollout of channel activation plans.
• Coordinate promotional and visibility initiatives with customers and channels.
• Support new product launches, seasonal campaigns, and in-store activation programs.
• Monitor execution quality and ensure timeliness of activities.

Skills

Trade marketing

Multi-market coordination

Analytical thinking

Distributors collaboration

Cross-cultural

Excel

PowerPoint

Tools

Excel

PowerPoint

Job description

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

Location: Malaysia – Kuala Lumpur

Scope of Country: Malaysia, Singapore, Thailand, Philippines

Responsibilities / Job Scope & Core Deliverables

• Own and develop annual trade marketing plans for assigned markets, aligned with business priorities and sales objectives.
• Support the execution of trade marketing plans across assigned markets
• Assist in the development and rollout of channel activation plans aligned with brand and commercial priorities.
• Coordinate promotional and visibility initiatives across customers and channels.
• Support the execution of new product launches, seasonal campaigns, and in-store activation programs.
• Ensure all trade activities are implemented in a timely and effective manner

POSM, In store visibility and shopper activation

• Support the development, production, allocation, and deployment of POSM and merchandising materials.
• Coordinate with agencies, suppliers, and field teams to ensure quality and timely delivery of trade materials.
• Monitor availability, utilization, and effectiveness of visibility tools across markets.
• Ensure execution complies with brand guidelines and commercial priorities.
• Consolidate market feedback and execution updates for regional overview

Sales & Distributor Support

• Prepare sales support materials, activation guidelines, promotion briefs, and customer presentation materials.
• Work closely with sales teams to support customer sell-in and implementation of agreed initiatives.
• Help equip field teams and distributor partners with the tools required to execute trade plans successfully

Analysis & reporting

• Track and monitor the performance of trade activities, promotions, and launches.
• Support the preparation of regular reports on execution quality, sales impact, and investment effectiveness.
• Analyze sales performance, promotional outcomes, customer activation, and in-store visibility compliance.
• Consolidate post-promotion reviews and provide recommendations for improvement.

Trade spend management and business sufficiency

• Support tracking of trade marketing spending and budget usage for assigned projects.
• Coordinate with internal stakeholders on purchase requests, vendor management, invoice follow-up, and documentation.
• Ensure administrative discipline and compliance with internal processes and policies

SKILLS & EXPERIENCE REQUIREMENTS

• 1-3 years of experience in Trade Marketing, Sales Operations, Shopper Marketing, Commercial Excellence, or related FMCG commercial functions.
• FMCG experience is preferred.
• Experience working with distributors and external partners is an advantage.
• Exposure to multi-market or regional environments is a plus.

Key Competencies

• Strong understanding of trade marketing principles and in-store execution.
• Strong organizational skills with demonstrated ability to manage multiple priorities and deliver results in a fast-paced environment.
• Hands-on, detail-oriented, proactive, and solution-driven mindset.
• Ability to work independently in a lean organization structure.
• Ability to work effectively in a regional and cross-cultural environment.
• Strong collaboration and stakeholder management skills.
• Good analytical capability with strong attention to numbers and performance tracking.
• Proficiency in Microsoft Excel and PowerPoint.
• Good command of English; additional Southeast Asian language capabilities are an advantage.