Area Sales Manager

SUNTORY BEVERAGE & FOOD ASIA PTE LTD; Kulim; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

17 days annual leave

16% Employer EPF contribution

Medical & insurance coverage

Optical coverage

Dental coverage

Job summary

Suntory Beverage & Food Asia PTE LTD is seeking an Area Sales Manager to drive sales growth across the North region by partnering with distributors, local chain stores, and internal stakeholders. You will lead distribution execution and work toward ambitious targets.

You will manage distributor partnerships, optimize trade spend, and lead a high-performing sales team, with a focus on channel expansion and forecast accuracy. This role offers a competitive benefits package and growth opportunities.

Qualifications

• Minimum 5 years of FMCG sales experience.
• Proven distributor management experience.
• Experience with Local Chain Stores and trade activation.
• Strong track record of hitting sales targets and growth.
• Experience in sales forecasting and inventory planning.

Responsibilities

• Drive regional sales growth and execution plans.
• Manage distributor partnerships to meet objectives.
• Monitor sell-in, sell-out, inventory, and forecast accuracy.
• Lead business reviews with distributors and expand coverage.
• Optimize trade spend, rebates, and route-to-market.
• Collaborate with Trade Marketing, Demand Planning, Supply Chain for availability.

Skills

FMCG sales

Distributor management

Trade activation

Sales forecasting

Leadership coaching

Job description

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

AtSuntory Beverage & Health Enrichment, we are proud to be part of the globalSuntory Group, a Japanese multinational renowned for its unwavering commitment tohealth,wellness, andenriching lives. With a legacy deeply rooted ininnovationandnatural science, we deliver high-qualityhealth enrichment andfunctional beveragestailored to the needs of Malaysian consumers.

Guided by our mission to“Inspire the Brilliance of Life”, we blend cutting-edge research with a profound respect for nature to support holistic well-being — from the inside out.

We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust:

Ribena– the beloved blackcurrant drink rich in Vitamin C.

BRAND’S®– a trusted name in health supplements, including the renowned BRAND’S® Essence of Chicken.

C.C. Lemon– a refreshing lemon-flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.

About your role

As an Area Sales Manager, you will drive sales growth and distribution excellence across the North regionby partnering closely with distributors, local chain stores, and internal stakeholders. You will play a key role in delivering sales targets, strengthening route-to-market execution, and leading a high-performing sales culture.
Compensation and Benefits:

Starts with 17 days Annual Leave

16% Employer EPF contribution

Medical and insurance coverage

Optical and dental coverage

What You'll Do

Drive sales growth through regional sales strategies and execution plans.

Manage and develop distributor partnerships to achieve sales and distribution objectives.

Monitor sell-in, sell-out, inventory levels, and monthly forecast accuracy.

Lead business reviews with distributors and identify opportunities to expand distribution and outlet coverage.

Optimize trade spend, rebate management, and route-to-market effectiveness.

Partner with Trade Marketing, Demand Planning, and Supply Chain teams to ensure execution excellence and availability of stocks.

Conduct regular trade visits to monitor market execution and support distributor sales teams.

Build a strong performance culture through coaching, leadership, and team development.

What's in it for you

Opportunity to manage a diverse distributor network and key General Trade channels.

Exposure to end-to-end commercial management, including forecasting, distribution planning, and trade investment optimization.

Work closely with cross-functional teams across Sales, Trade Marketing, Supply Chain, and Demand Planning.

Opportunity to strengthen leadership capabilities and develop a broader commercial perspective.

Be part of a purpose-driven organization that values ownership, collaboration, and continuous growth.

What You need to be successful

Experience

Minimum 5 years of FMCG sales experience, preferably within the General Trade channel.

Proven experience managing distributors independently.

Experience managing Local Chain Stores and executing trade activation programs.

Strong track record in achieving sales targets and driving business growth.

Sales forecasting and inventory planning

Sell-in and sell-out management

Trade fund and rebate management

Commercial and analytical thinking

Leadership and coaching capability

Results-oriented and accountable

Strong commercial acumen

Resilient and adaptable

Hands-on with strong execution discipline

Positive attitude with a growth mindset

Strong interpersonal and influencing skill

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• What's your expected monthly basic salary?
• How many years' experience do you have as an Area Sales Manager?
• Which of the following types of qualifications do you have?
• How many years of business development experience do you have?
• How much notice are you required to give your current employer?
• How many years of FMCG Sales experience do you have?

Suntory Beverage & Food has a diverse portfolio of soft drink brands responding to all consumers needs. Our brands cover all segments: mineral water, canned coffee, RTD tea, carbonates, functional drinks, processed food and so on. Many brands have leading positions in their respective national markets. We develop the FOSHU* drinks and health foods corresponding with health intention of consumers.

On a daily basis, we consider what ”delicious” means to our consumers around the world and in terms of contemporary needs, and we aim to develop a “premium & unique” brand that will be loved everywhere.

Suntory Beverage & Food has a diverse portfolio of soft drink brands responding to all consumers needs. Our brands cover all segments: mineral water, canned coffee, RTD tea, carbonates, functional drinks, processed food and so on. Many brands have leading positions in their respective national markets. We develop the FOSHU* drinks and health foods corresponding with health intention of consumers.

On a daily basis, we consider what ”delicious” means to our consumers around the world and in terms of contemporary needs, and we aim to develop a “premium & unique” brand that will be loved everywhere.

What can I earn as an Area Sales Manager