Regional Category Growth Director

Publicis Groupe Malaysia; Kuala Lumpur; On-site; MYR 280,000 - 520,000; Full time

Job summary

Publicis Groupe Malaysia seeks a Regional Planning Associate Director to translate regional growth strategy into a scalable category POV and drive category growth across markets. You will lead category planning, IBP leadership, and initiatives, ensuring learnings scale via playbooks and best practices, with strong partnerships to strategy leads and client stakeholders.

The ideal candidate has 8+ years in a media agency, excellent communication and presentation skills, digital media fluency, and

Qualifications

• 8+ years of experience in a media agency
• Strong communication and presentation skills
• Conversant with digital media and able to think across the whole media mix
• Strong background in strategy, category leadership, growth/integrated planning
• Experience leading regional or multi-market initiatives is a plus
• Ability to translate strategy into clear, actionable category direction
• Strong stakeholder management and influence skills
• Commercially minded with a growth-oriented mindset

Responsibilities

• Own and articulate a clear regional category POV and drive alignment across markets
• Lead annual category IBP at a regional level and translate strategy into priorities and action plans
• Develop, oversee category initiatives, pilots, and programs to identify growth opportunities
• Scale category learnings and best practices across markets with clear playbooks
• Partner with client stakeholders to ensure strategic clarity, consistency, and market adoption
• Ensure categories are aligned to regional priorities while allowing local relevance

Skills

Communication

Presentation

Digital media knowledge

Strategic thinking

Stakeholder management

Growth mindset

Job description

Publicis Groupe Malaysia seeks a Regional Planning Associate Director to translate regional growth strategy into a scalable category POV and drive category growth across markets. You will lead category planning, IBP leadership, and initiatives, ensuring learnings scale via playbooks and best practices, with strong partnerships to strategy leads and client stakeholders.

The ideal candidate has 8+ years in a media agency, excellent communication and presentation skills, digital media fluency, and