Associate Director, Planning - Lead Media Strategy

WPP Media Limited; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

WPP Media in Kuala Lumpur seeks an Associate Director to lead high‑impact client portfolios and elevate our media team. You will act as a strategic thinker, trusted advisor, and mentor to the team, guiding media planning and execution for major brands.

You will drive strategic partnerships and cross‑functional collaboration, set clear KPIs, and foster a culture of continuous improvement through rigorous analysis and knowledge sharing.

Qualifications

• 10+ years of professional experience in media planning or a closely related field.
• Experience in FMCG or consumer goods is a strong advantage.
• Deep knowledge of digital marketing across display, branding, SEM, video and mobile.

Responsibilities

• Act as the strategic partner and trusted advisor for a dedicated portfolio of clients within the FMCG practice, building strong, long‑lasting relationships.
• Deeply understand clients’ market positioning and business objectives to develop, pitch, and execute optimal communication solutions for all briefs.
• Establish viable campaign objectives and KPIs, recommending robust measurement and reporting methodologies.
• Collaborate with media partners across diverse platforms to drive creative ideation, strategic negotiation, and seamless implementation.
• Partner seamlessly with internal specialist teams and broader group resources to deliver integrated solutions.
• Guide the team through comprehensive competitive reporting, market analysis, and insights generation.
• Foster a culture of excellence by facilitating cross‑team learning, knowledge sharing, and best practices.
• Mentor team members, supporting their professional growth through clear KPI setting and constructive performance appraisals.

Skills

Strategic partnerships

Client management

Media planning

Team leadership

Data analysis

Campaign ideation

Job description

WPP Media in Kuala Lumpur seeks an Associate Director to lead high‑impact client portfolios and elevate our media team. You will act as a strategic thinker, trusted advisor, and mentor to the team, guiding media planning and execution for major brands.

You will drive strategic partnerships and cross‑functional collaboration, set clear KPIs, and foster a culture of continuous improvement through rigorous analysis and knowledge sharing.