Regional Associate Director - Integrated Media Planning

Publicis Groupe Malaysia; Kuala Lumpur; On-site; MYR 280,000 - 520,000; Full time

Job summary

Publicis Groupe Malaysia seeks a Regional Planning Associate Director to translate regional growth strategy into a scalable category POV and drive category growth across markets. You will lead category planning, IBP leadership, and initiatives, ensuring learnings scale via playbooks and best practices, with strong partnerships to strategy leads and client stakeholders.

The ideal candidate has 8+ years in a media agency, excellent communication and presentation skills, digital media fluency, and

Qualifications

• 8+ years of experience in a media agency
• Strong communication and presentation skills
• Conversant with digital media and able to think across the whole media mix
• Strong background in strategy, category leadership, growth/integrated planning
• Experience leading regional or multi-market initiatives is a plus
• Ability to translate strategy into clear, actionable category direction
• Strong stakeholder management and influence skills
• Commercially minded with a growth-oriented mindset

Responsibilities

• Own and articulate a clear regional category POV and drive alignment across markets
• Lead annual category IBP at a regional level and translate strategy into priorities and action plans
• Develop, oversee category initiatives, pilots, and programs to identify growth opportunities
• Scale category learnings and best practices across markets with clear playbooks
• Partner with client stakeholders to ensure strategic clarity, consistency, and market adoption
• Ensure categories are aligned to regional priorities while allowing local relevance

Skills

Communication

Presentation

Digital media knowledge

Strategic thinking

Stakeholder management

Growth mindset

Job description

Overview

The Regional Planning Associate Director is responsible for translating regional growth strategy into a clear, scalable category point of view (POV) and driving category specific growth, alignment, and impact across markets. The role provides category leadership, owns category planning and initiatives, and ensures one to many scaling of learnings and best practices. This role works in close partnership with the Regional Strategy Lead and key client stakeholders to ensure strategic clarity, consistency, and effective market adoption.

Key Responsibilities

Category Strategy & POV Ownership

• Own and articulate a clear regional category POV, aligned to the growth direction set by Strategy & Growth
• Translate strategic intent into category priorities, frameworks, and guiding principles for markets
• Act as the regional category authority, providing clarity and direction across stakeholders

Category Planning & IBP Leadership

• Lead annual category Integrated Business Planning (IBP) at a regional level
• Ensure category strategy is translated into clear priorities, initiatives, and action plans
• Align category planning with broader regional and market business objectives

Category Initiatives & Growth Acceleration

• Develop, lead, and oversee category specific initiatives, pilots, and programs
• Identify growth opportunities and innovation levers within the category
• Ensure initiatives are designed for scalability and market adoption

One to Many Scaling & Best Practices

• Identify, codify, and scale category learnings, success models, and best practices across markets
• Enable markets with clear playbooks, guidance, and frameworks to drive consistent execution
• Promote knowledge sharing and continuous improvement across regions

Stakeholder & Market Alignment

• Partner closely with client stakeholders to drive alignment, clarity, and consistency
• Act as a key regional interface between strategy, category, and market teams
• Ensure markets are aligned to category priorities while allowing for local relevance

Qualifications

• 8 years of experience in a media agency, preferably with prior experience working on major regional client accounts.
• Strong communication and presentation skills.
• Conversant with digital media and able to think across the whole media mix, hands‑on experience with various technology platform.
• Strong background in strategy, category leadership, growth/integrated planning
• Experience leading regional or multi market initiatives will be a plus
• Ability to translate strategy into clear, actionable category direction
• Strong stakeholder management and influence skills
• Commercially minded with a growth-oriented mindset