Senior Brand Manager - Growth & Innovation Leader

Gentle Supreme Sdn Bhd

Subang Jaya

On-site

MYR 180,000 - 300,000

Full time

3 days ago

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Job summary

Gentle Supreme Sdn Bhd is seeking a senior Brand Manager to lead the development and execution of brand strategy, annual plans and integrated marketing programmes. You will drive growth, market share and business performance across assigned brands while leading cross-functional teams and external partners.

The role demands 7–9 years of FMCG brand marketing experience, strong leadership, and the ability to translate insights into actions.

Qualifications

Degree holder in Marketing or related field.
7–9 years of relevant FMCG brand marketing experience.
Proven leadership with end-to-end ownership of annual brand plans, campaigns and product innovation.
Strong commercial acumen and understanding of consumer marketing, communication and media fundamentals.

Responsibilities

Develop and lead annual brand plans, integrated marketing strategies and portfolio roadmap.
Drive brand performance by leveraging consumer, shopper and market insights.
Lead end-to-end planning and execution of ATL and marketing campaigns.
Oversee product innovation and renovation initiatives with cross-functional teams.
Monitor brand performance and campaign ROI to identify trends and opportunities.
Manage the brand marketing budget and optimize investments for business impact.
Conduct market research and brand health tracking to stay ahead of the competition.