Regional Brand Lead: Growth & Innovation (FMCG)

SC Johnson

Kuala Lumpur

On-site

MYR 180,000 - 260,000

Full time

14 days+

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Job summary

SC Johnson Malaysia is seeking a Senior Brand Manager (Regional) to own the brand and commercialization strategy for Thailand, partnering with the Country Manager and local teams to translate consumer insights into strong brand actions across positioning, communications, innovation, media, portfolio and pricing.

You will also lead social-commerce initiatives to strengthen online presence and drive engagement.

Qualifications

Bachelor’s degree in Business, Marketing or related field is required.
Master’s/MBA is preferred for higher-level leadership.
6–9 years of Marketing/Commercial experience in FMCG with proven growth.
Thailand experience is desirable; otherwise quick market onboarding from Malaysia.
Hands-on social-commerce and performance marketing experience is essential.
Strong leadership, cross-functional collaboration and executive communication.

Responsibilities

Own short- to mid-term brand and category strategy with clear choices on where to win.
Own assigned-brand P&L and deliver profit, revenue and share objectives.
Lead NPD and portfolio commercialization from insight to launch.
Develop digital and social-native demand creation and media strategies.
Collaborate with Sales, Finance, Supply Chain and agencies to drive execution.
Coach and mentor junior marketers and partner with regional teams.