Radiology Growth and Customer Engagement Lead
Bayer Co. (Malaysia) Sdn Bhd
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Job summary
Bayer is seeking a Customer Engagement Lead to drive sustainable portfolio growth across the Radiology portfolio in Singapore, Malaysia, and Brunei. The role blends scientific insight with strategic marketing leadership to translate evidence and insights into differentiated customer engagement and portfolio performance.
You will collaborate with Sales, Medical, Marketing, and regional teams to plan and execute launches, education initiatives, and promotional activities that deliver measurable
Qualifications
- Translate scientific and clinical information into customer-focused strategies.
- Strong business acumen with experience in marketing, portfolio management, or product launches.
- Excellent communication, presentation, and relationship-building skills.
Responsibilities
- Develop and execute portfolio growth strategies across Radiology in Singapore, Malaysia, and Brunei.
- Engage with radiologists, radiographers, pharmacists, and healthcare stakeholders to understand needs.
- Lead product launches, adoption initiatives, and customer engagement programs.
- Create scientific, educational, and promotional content to support engagement and commercial success.
- Deliver presentations, trainings, and workshops to internal and external stakeholders.
- Collaborate with Sales, Medical, Marketing, Regional Product Teams, and Clinical Applications teams to meet objectives.
- Support scientific meetings and industry events, strengthening Bayer's radiology presence.
- Monitor market trends and feedback to identify growth opportunities.
Skills
Education
Job description
Bayer is seeking a Customer Engagement Lead to drive sustainable portfolio growth across the Radiology portfolio in Singapore, Malaysia, and Brunei. The role blends scientific insight with strategic marketing leadership to translate evidence and insights into differentiated customer engagement and portfolio performance.
You will collaborate with Sales, Medical, Marketing, and regional teams to plan and execute launches, education initiatives, and promotional activities that deliver measurable
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