Customer Engagement Lead, Radiology

Bayer Co. (Malaysia) Sdn Bhd; Kuala Lumpur; On-site; MYR 110,000 - 170,000; Full time

Job summary

Bayer is seeking a Customer Engagement Lead to drive sustainable portfolio growth across the Radiology portfolio in Singapore, Malaysia, and Brunei. The role blends scientific insight with strategic marketing leadership to translate evidence and insights into differentiated customer engagement and portfolio performance.

You will collaborate with Sales, Medical, Marketing, and regional teams to plan and execute launches, education initiatives, and promotional activities that deliver measurable

Qualifications

• Translate scientific and clinical information into customer-focused strategies.
• Strong business acumen with experience in marketing, portfolio management, or product launches.
• Excellent communication, presentation, and relationship-building skills.

Responsibilities

• Develop and execute portfolio growth strategies across Radiology in Singapore, Malaysia, and Brunei.
• Engage with radiologists, radiographers, pharmacists, and healthcare stakeholders to understand needs.
• Lead product launches, adoption initiatives, and customer engagement programs.
• Create scientific, educational, and promotional content to support engagement and commercial success.
• Deliver presentations, trainings, and workshops to internal and external stakeholders.
• Collaborate with Sales, Medical, Marketing, Regional Product Teams, and Clinical Applications teams to meet objectives.
• Support scientific meetings and industry events, strengthening Bayer's radiology presence.
• Monitor market trends and feedback to identify growth opportunities.

Skills

Stakeholder management

Presentation

Communication

Education

Bachelor's Degree in Pharmacy, Life Sciences, Radiography, Medical Imaging, or related

Job description

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where Health for all, Hunger for none is no longer a dream, but a real possibility.

Role Purpose

We are looking for a Customer Engagement Lead to drive sustainable portfolio growth across Bayer's Radiology portfolio in Singapore, Malaysia, and Brunei.

This role combines strong scientific and clinical expertise with strategic marketing leadership to develop and execute growth plans that deliver meaningful business outcomes. As a trusted partner to radiologists, radiographers, pharmacists, and other healthcare stakeholders, you will translate clinical evidence, customer insights, and portfolio value into differentiated strategies that enhance customer engagement and portfolio performance.

Serving as the link between customers, Sales, Medical, Marketing, and Clinical Applications teams, you will lead portfolio growth initiatives from strategy development through execution, including customer engagement programs, product launches, scientific education, and integrated marketing activities.

Your Responsibilities

• Develop and execute portfolio growth strategies across the Radiology business in Singapore, Malaysia, and Brunei.
• Define growth opportunities through customer insights, market analysis, segmentation, and competitive assessment.
• Engage credibly with radiologists, radiographers, pharmacists, and other healthcare stakeholders to understand evolving customer needs.
• Build and maintain strong relationships with Key Opinion Leaders (KOLs), Thought Leaders, and professional societies.
• Lead product launches, portfolio adoption initiatives, and customer engagement programs.
• Develop scientific, educational, and promotional content that supports customer engagement and commercial success.
• Deliver presentations, training programs, workshops, and educational activities to internal and external stakeholders.
• Partner closely with Sales, Medical, Marketing, Regional Product Teams, and Clinical Applications teams to achieve business objectives.
• Support scientific meetings, congresses, and industry events while strengthening Bayer's presence within the radiology community.
• Monitor market trends, customer feedback, and competitive activities to identify growth opportunities and continuously improve engagement effectiveness.

Who You Are

• Bachelor's Degree in Pharmacy, Life Sciences, Radiography, Medical Imaging, or a related healthcare discipline.
• At least 5 years of experience in pharmaceuticals, medical devices, healthcare, diagnostics, or related industries.
• Demonstrated ability to translate scientific and clinical information into customer-focused strategies and solutions.
• Strong business acumen with experience in marketing, portfolio management, customer engagement, or product launches.
• Excellent communication, presentation, stakeholder management, and relationship-building skills.
• Proven ability to collaborate and influence across multiple functions and stakeholder groups.
• Radiology, medical imaging, or contrast media experience is highly desirable.
• Experience working with KOL engagement, scientific communication, and healthcare marketing is an advantage.

You @ Bayer

We are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility. At Bayer everyone belongs, regardless of background, identity or experience.

Application Period:

21 Sept 2026 - 30 Sept 2026

Reference Code:

885366

Division:

Pharmaceuticals

Functional Area:

Marketing

Position Grade:

VS 1.3

Employment Type:

Regular

Work Time:

Regular

Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech polymer materials. As an innovation company, it sets trends in research-intensive areas. Bayer’s products and services are designed to benefit people and improve the quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power.

Bayer is committed to the principles of sustainable development and acts as a socially and ethically responsible corporate citizen. In fiscal year 2014, Bayer employed 118,900 people and had sales of €42.2 billion. Capital expenditures amounted to €2.5 billion, R&D expenses to €3.6 billion.

Organization

Bayer AG, Leverkusen, Germany, acts as a strategic management holding company. It defines the values, goals and strategies of the entire Group. It is also responsible for resource allocation and managerial appointments. Led by Bayer AG, the HealthCare, CropScience and MaterialScience subgroups independently manage their business operations in line with preset objectives. The Corporate Center supports the Group Management Board in its task of strategic leadership. The holding company and subgroups are supported in their activities by the three service companies Bayer Business Services, Bayer Technology Services and Currenta.

Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech polymer materials. As an innovation company, it sets trends in research-intensive areas. Bayer’s products and services are designed to benefit people and improve the quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power.

Bayer is committed to the principles of sustainable development and acts as a socially and ethically responsible corporate citizen. In fiscal year 2014, Bayer employed 118,900 people and had sales of €42.2 billion. Capital expenditures amounted to €2.5 billion, R&D expenses to €3.6 billion.

Organization

Bayer AG, Leverkusen, Germany, acts as a strategic management holding company. It defines the values, goals and strategies of the entire Group. It is also responsible for resource allocation and managerial appointments. Led by Bayer AG, the HealthCare, CropScience and MaterialScience subgroups independently manage their business operations in line with preset objectives. The Corporate Center supports the Group Management Board in its task of strategic leadership. The holding company and subgroups are supported in their activities by the three service companies Bayer Business Services, Bayer Technology Services and Currenta.