Public Relation Executive

CLEF Beauty; Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

CLEF Beauty in Kuala Lumpur is seeking a creative Public Relations Executive to strengthen brand presence across skincare and fashion. You will develop and execute PR strategies, build media relationships, and coordinate campaigns and events to elevate the brand image.

You will work with marketing and creative teams, monitor industry trends, manage influencer collaborations, and prepare PR materials. The role requires 1–3 years of PR experience, strong communication skills, and a passion for

Qualifications

• Diploma or Bachelor's Degree in Public Relations, Communications, Marketing, Mass Communications, or a related field.
• 1-3 years of relevant experience in public relations, influencer marketing, brand communications, or a similar role.
• Strong written and verbal communication skills.
• Good interpersonal and relationship-building skills.
• Familiarity with social media platforms, influencer marketing, and digital trends.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• Passion for skincare, beauty, fashion, and lifestyle industries is an advantage.

Responsibilities

• Develop and execute PR strategies to enhance brand awareness and maintain a positive brand image.
• Build and maintain relationships with media outlets, skincare editors, influencers, and key opinion leaders (KOLs).
• Prepare and distribute media kits, brand announcements, and other PR materials.
• Coordinate media coverage, interviews, product features, and brand mentions.
• Plan and coordinate PR campaigns, product launches, brand activations, and promotional events.
• Liaise with internal teams, external vendors, agencies, and event partners to ensure smooth execution.
• Manage event invitations, guest lists, media attendance, and post-event coverage.
• Support the development of creative concepts and promotional activities.
• Develop engaging PR content and brand communications across various platforms.
• Monitor media coverage, competitor activities, and industry developments.
• Assist in coordinating KOL and influencer participation in brand campaigns, promotional activities, and events.
• Coordinate product exchanges and arrangements as part of influencer collaborations and brand partnerships.
• Monitor influencer content and brand exposure arising from collaborations and events.
• Track and evaluate PR campaign performance, media coverage, and influencer engagement.
• Prepare regular PR reports and campaign summaries.
• Manage PR-related documentation, budgets, and administrative tasks.

Skills

Media relations

Influencer marketing

Campaign planning

Event coordination

Content creation

Communication

Education

Bachelor's degree in Public Relations

Diploma in Public Relations

Job description

We are looking for a creative, proactive, and well-connected Public Relations Executive to strengthen our brand presence and public image across the skincare and fashion industries. The candidate will be responsible for developing and executing PR strategies, building relationships with media representatives, influencers, and key industry stakeholders, and coordinating brand campaigns and events.

Key Responsibilities

1. Public Relations & Media Management

• Develop and execute PR strategies to enhance brand awareness and maintain a positive brand image.
• Build and maintain relationships with media outlets, skincare editors, influencers, and key opinion leaders (KOLs).
• Prepare and distribute media kits, brand announcements, and other PR materials.
• Coordinate media coverage, interviews, product features, and brand mentions.

2. Campaign & Event Coordination

• Plan and coordinate PR campaigns, product launches, brand activations, and promotional events.
• Liaise with internal teams, external vendors, agencies, and event partners to ensure smooth execution.
• Manage event invitations, guest lists, media attendance, and post-event coverage.
• Support the development of creative concepts and promotional activities.

3. Brand Communication

• Develop engaging PR content and brand communications across various platforms.
• Work closely with the marketing and creative teams to ensure consistent brand messaging.
• Stay updated on the latest skincare, beauty, fashion, and lifestyle trends.
• Monitor media coverage, competitor activities, and industry developments.
• Assist in coordinating KOL and influencer participation in brand campaigns, promotional activities, and events.
• Coordinate product exchanges and arrangements as part of influencer collaborations and brand partnerships.
• Monitor influencer content and brand exposure arising from collaborations and events.

4. KOL & Influencer Collaboration Support

• Assist in coordinating KOL and influencer participation in brand campaigns, promotional activities, and events.
• Coordinate product exchanges and arrangements as part of influencer collaborations and brand partnerships.
• Monitor influencer content and brand exposure arising from collaborations and events.

5. Reporting & Administration

• Track and evaluate PR campaign performance, media coverage, and influencer engagement.
• Prepare regular PR reports and campaign summaries.
• Manage PR-related documentation, budgets, and administrative tasks.

Requirements & Qualifications

• Diploma or Bachelor's Degree in Public Relations, Communications, Marketing, Mass Communications, or a related field.
• 1-3 years of relevant experience in public relations, influencer marketing, brand communications, or a similar role.
• Strong written and verbal communication skills.
• Good interpersonal and relationship-building skills.
• Familiarity with social media platforms, influencer marketing, and digital trends.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• Passion for skincare, beauty, fashion, and lifestyle industries is an advantage.