Social Media Specialist

MY VIRTUE RINNA SDN. BHD.; Kuala Lumpur; On-site; MYR 54,000 - 72,000; Full time

Job summary

MY VIRTUE RINNA SDN. BHD. is seeking a proactive Social Media Marketing professional in Kuala Lumpur to develop strategy, create content, and run end-to-end campaigns across platforms including Instagram.

You will analyze performance, manage budgets, respond to comments, and collaborate with marketing and design teams. The role requires a Bachelor’s degree in Marketing or Communications and at least 1 year of experience, with familiarity in skincare products considered a plus.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 1 year of experience in Social Media Marketing or similar role.
• Strong understanding of social media platforms, analytics tools, and trends.
• Knowledge of skincare products is a plus.

Responsibilities

• Strategy Development: Develop and implement a comprehensive social media strategy aligned with marketing goals.
• Content Creation: Create and curate engaging content for platforms including Instagram.
• Creative Production: Manage end-to-end production from pre- to post-production.
• Community Management: Engage followers, reply to comments, and build a strong online community.
• Analytics and Reporting: Monitor performance and generate actionable reports.
• Advertising: Plan and execute paid social campaigns with budget optimization.
• Collaboration: Work with marketing, design, and content teams to ensure cohesive branding.
• Trend Monitoring: Stay updated on trends and test new features and platforms.
• Crisis Management: Address social media crises with clear communication plans.

Skills

Social Media Marketing

Content Creation

Campaign Management

Advertising Planning

Crisis Management

Trend Monitoring

Collaboration

Analytics

Community Management

Education

Bachelor’s degree in Marketing/Communications

Tools

Analytics tools

Graphic design tools

Video editing tools

Job description

Strategy Development: Develop and implement a comprehensive social media strategy aligned with the company's marketing goals.

Content Creation: Create and curate engaging content (text, images, videos) for various social media platforms including Instagram.

Managing end-to-end Creative Production: from pre-production to post-production - with applied creative knowledge.

Community Management: Engage with followers, respond to comments and messages, and build a strong online community.

Analytics and Reporting: Monitor and analyze social media performance using analytics tools. Generate reports on key metrics and use insights to optimize strategies.

Advertising: Plan and execute paid social media advertising campaigns. Manage budgets and optimize spend for maximum ROI.

Collaboration: Work closely with marketing, design, and content teams to ensure cohesive branding and messaging.

Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices. Innovate and experiment with new features and platforms.

Crisis Management: Handle any social media crises and develop communication plans to address issues effectively.

Job Requirements:

Bachelor’s degree in Marketing, Communications, or a related field.

Proven min of 1 year experience as a Social Media Marketing or similar role.

Strong understanding of social media platforms, analytics tools, and trends.

Good knowledge in skincare product would be advantage

Strong organizational and multitasking skills.

Familiarity with graphic design and video editing tools.

Experience with social media advertising and campaign management.

Ability to work independently and as part of a team.

Able to commence within a short notice period.