Public Relation Executive

CLEF Skincare; Kuala Lumpur; On-site; MYR 36,000 - 60,000; Full time

Job summary

CLEF Skincare in Kuala Lumpur is seeking a creative Public Relations Executive to strengthen our brand presence in skincare and fashion. You will develop PR strategies, build relationships with media, influencers, and key stakeholders, and coordinate campaigns and events.

You will work closely with marketing and creative teams to ensure consistent brand messaging, stay ahead of industry trends, and deliver regular PR reports while managing budgets and administrative tasks.

Qualifications

• Diploma or Bachelor's degree in Public Relations, Communications, Marketing, Mass Communications, or a related field.
• 1–3 years of relevant PR experience in public relations, influencer marketing, or brand communications.
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute PR strategies to enhance brand awareness and maintain a positive image.
• Build relationships with media outlets, editors, influencers, and KOLs.
• Plan and coordinate PR campaigns, product launches, brand activations, and events.
• Monitor media coverage and industry trends; report on campaign performance.
• Coordinate influencer participation and product exchanges in brand partnerships.

Skills

Communication

Interpersonal skills

Social media familiarity

Influencer marketing

Education

PR/Communications degree

Tools

Media relations tools

Job description

We are looking for a creative, proactive, and well-connected Public Relations Executive to strengthen our brand presence and public image across the skincare and fashion industries. The candidate will be responsible for developing and executing PR strategies, building relationships with media representatives, influencers, and key industry stakeholders, and coordinating brand campaigns and events.

Key Responsibilities

1. Public Relations & Media Management

Develop and execute PR strategies to enhance brand awareness and maintain a positive brand image.

Build and maintain relationships with media outlets, skincare editors, influencers, and key opinion leaders (KOLs).

Prepare and distribute media kits, brand announcements, and other PR materials.

Coordinate media coverage, interviews, product features, and brand mentions.

2. Campaign & Event Coordination

Plan and coordinate PR campaigns, product launches, brand activations, and promotional events.

Liaise with internal teams, external vendors, agencies, and event partners to ensure smooth execution.

Manage event invitations, guest lists, media attendance, and post-event coverage.

Support the development of creative concepts and promotional activities.

3. Brand Communication

Develop engaging PR content and brand communications across various platforms.

Work closely with the marketing and creative teams to ensure consistent brand messaging.

Stay updated on the latest skincare, beauty, fashion, and lifestyle trends.

Monitor media coverage, competitor activities, and industry developments.

Assist in coordinating KOL and influencer participation in brand campaigns, promotional activities, and events.

Coordinate product exchanges and arrangements as part of influencer collaborations and brand partnerships.

Monitor influencer content and brand exposure arising from collaborations and events.

5. Reporting & Administration

Track and evaluate PR campaign performance, media coverage, and influencer engagement.

Prepare regular PR reports and campaign summaries.

Manage PR-related documentation, budgets, and administrative tasks.

Requirements & Qualifications

Diploma or Bachelor's Degree in Public Relations, Communications, Marketing, Mass Communications, or a related field.

1–3 years of relevant experience in public relations, influencer marketing, brand communications, or a similar role.

Strong written and verbal communication skills.

Good interpersonal and relationship-building skills.

Familiarity with social media platforms, influencer marketing, and digital trends.

Strong organisational skills with the ability to manage multiple projects and deadlines.

Passion for skincare, beauty, fashion, and lifestyle industries is an advantage.

CLEF Skincare is a local skincare brand with the mission to uproot skin issues with CLean & EFfective ingredients.

We are available on clefskincare.com, Shopee Mall, Lazada Mall, Watson, SASA, Aeon Wellness in Malaysia and also our flagship store at Publika G Floor, KL.

CLEF Skincare is a local skincare brand with the mission to uproot skin issues with CLean & EFfective ingredients.

We are available on clefskincare.com, Shopee Mall, Lazada Mall, Watson, SASA, Aeon Wellness in Malaysia and also our flagship store at Publika G Floor, KL.