Influencer Campaign Specialist

MY GOLD INTI SDN. BHD.; Kuala Lumpur; On-site; MYR 36,000 - 60,000; Full time

Job summary

SKINTIFIC in Kuala Lumpur is seeking an influencer marketing specialist to lead end-to-end campaigns with KOLs and influencers. You will manage outreach, briefs, deliverables, and performance analysis to ensure the brand remains recognizable and engaging for customers.

You will forecast campaign growth with Product Development and Business Development teams, oversee adjacent marketing initiatives, and plan beauty events and product launches. Fresh graduates are welcome to apply.

Qualifications

• Manage end-to-end influencer marketing process with KOLs and influencers.
• Forecast campaign growth, performance, and ROI with cross-functional teams.
• Negotiate and manage contracts with influencers.
• Experience in skincare/beauty brands is a plus.
• Proven ability to build partnerships and manage multiple stakeholders.
• Familiarity with KOL/influencer agency dynamics is advantageous.

Responsibilities

• Identify suitable KOLs and influencers for campaigns.
• Conduct outreach, prepare and present campaign briefs.
• Coordinate deliverables and evaluate performance.
• Oversee advertising, product design, and marketing initiatives for brand alignment.
• Plan and execute beauty-related events and influencer collaborations.
• Monitor campaign performance and prepare actionable reports.

Skills

KOL sourcing

Influencer marketing

Brand collaborations

Negotiation

Communication

Multitasking

Education

Bachelor's degree in Public Relationship, Communications, Advertising, Journalism, or a related field

Tools

XiaoHongShu

Job description

All about this position that you need to know:

Manage the end-to-end influencer marketing process, including identifying suitable KOLs and influencers, conducting outreach, preparing and presenting campaign briefs, coordinating deliverables, and evaluating performance.

Ensure the brand remains recognizable, relevant, and engaging to customers.

Forecast campaign growth, performance, and return on investment while working closely with the Product Development and Business Development teams.

Oversee advertising, product design, and other marketing initiatives to ensure alignment with brand guidelines.

Plan and execute beauty-related events, product launches, influencer collaborations, and promotional activities.

Manage product seeding programmers for KOLs and influencers to increase brand awareness, publicity, and campaign reach.

Monitor campaign performance and prepare reports with actionable recommendations for future improvement.

Bachelor's degree in Public Relationship, Communications, Advertising, Journalism, or a related field.

Possess at least 1 year of relevant experience in KOL sourcing and management OR influencer marketing and partnerships. Fresh graduate are welcome to apply.

Working experience with brands/clients in the skincare/beauty industry or prior experience in a KOL/influencer agency is an added advantage.

Proven track record of negotiating, managing contracts, and building partnerships with influencers.

Excellent communication and relationship-building skills, with the ability to manage multiple stakeholders.

Prior experience in managing the XiaoHongShu platform and up to date with KOL and content trends.

SKINTIFIC, skincare developed and formulated by scientists in Canadian laboratories. Through years of research, scientists have finally found that damaged skin barrier is the root of all skin problems on the face.

With the patented technology of TTE (Trilogy Triangle Effect), SKINTIFIC managed to formulate the perfect combination of active ingredients and barrier ingredients for fast and barrier safe skin result.

Global leader in beauty retailing and operates successfully in more than two thousand points of sale. With a vision of making SKINTIFIC the most loved beauty community in the world, it aims to transform the beauty shopping experience through strong relationships with customers, brands and products, unexpected concepts, and a non-conformist attitude.

Whether you're passionate about products, people, numbers, words, code, or strategy, we have a place for you. SKINTIFIC is a place where you have the power to change someone's day and truly make them feel better about themselves.

By staying true to our core value of possessing a disruptive spirit, SKINTIFIC manages to provide all employees a fun place to learn with the freedom to experience, to create, to innovate.

SKINTIFIC, skincare developed and formulated by scientists in Canadian laboratories. Through years of research, scientists have finally found that damaged skin barrier is the root of all skin problems on the face.

With the patented technology of TTE (Trilogy Triangle Effect), SKINTIFIC managed to formulate the perfect combination of active ingredients and barrier ingredients for fast and barrier safe skin result.

Global leader in beauty retailing and operates successfully in more than two thousand points of sale. With a vision of making SKINTIFIC the most loved beauty community in the world, it aims to transform the beauty shopping experience through strong relationships with customers, brands and products, unexpected concepts, and a non-conformist attitude.

Whether you're passionate about products, people, numbers, words, code, or strategy, we have a place for you. SKINTIFIC is a place where you have the power to change someone's day and truly make them feel better about themselves.

By staying true to our core value of possessing a disruptive spirit, SKINTIFIC manages to provide all employees a fun place to learn with the freedom to experience, to create, to innovate.