Product Owner, Content and Web Operations

MoneyHero Group; Malaysia; Remote; MYR 120,000 - 160,000; Full time

Job summary

MoneyHero Group is seeking a Product Owner for Content and Web Operations to lead how financial content and campaigns are published across SingSaver, MoneyHero, Moneymax and Money101. The role blends 60/40 in web operations leadership and product ownership, with a focus on CMS enhancements, templates and workflows across four markets, ensuring accuracy under regulatory regimes.

Work with engineering and design to ship meaningful improvements each quarter, reduce manual steps with AI, and use GA4

Qualifications

• 6+ years in content operations or product ownership, with at least 2 years leading a team.
• Business fluency in English, plus reading and writing in Traditional Chinese and spoken Cantonese.
• Hands-on CMS experience with publishing governance, including formatting standards and link integrity.
• Daily use of AI tools with clear stance on where they help and where they create risk.
• Comfortable in GA4 and GTM, able to pull numbers and interpret them independently.
• Experience partnering with engineering in an agile setup: writing clear requirements and prioritizing a backlog.

Responsibilities

• Campaign content delivery across web, email and social in four markets, including microsites and product catalogs.
• Lead a team of Web Operations Executives: hiring, coaching and workload planning.
• Replicate campaigns across markets to create repeatable processes.
• QC process for published content: rates, fees, eligibility criteria and expiry dates.
• Define CMS and workflow improvements with engineering and design.

Skills

Content operations

Web operations

Product ownership

Team leadership

CMS experience

GA4

Tools

WordPress

HubSpot

CMS platforms

Job description

Product Owner, Content and Web Operations

This is a fully remote role to be based in Malaysia. We will prioritize candidates who are based in Malaysia and do not require a work visa sponsorship.

MoneyHero Limited (NASDAQ: MNY) is a leading tech- and AI-powered personal finance aggregation and comparison platform that provides consumers with actionable insights to discover, compare, and choose the best financial products with confidence — bringing data intelligence and seamless digital access across insurance and banking solutions. The Company operates in Singapore, Hong Kong, Taiwan and the Philippines. Its brand portfolio includes B2C platforms MoneyHero, SingSaver, Money101, Moneymax and Seedly, as well as the B2B platform Creatory. The Company also holds a preference share investment in Jirnexu Pte. Ltd. MoneyHero had over 280 commercial partner relationships as at June 30, 2026, and had approximately 3.7 million Monthly Unique Users across its platform for the three months ended June 30, 2026.

About the role

You will own how financial content and campaigns get published across four markets and our brands: SingSaver, MoneyHero, Moneymax and Money101.

Roughly 60% is leading a team of Web Operations Executives and keeping campaign delivery running across all four markets. The other 40% is product ownership: defining and shipping the CMS enhancements, templates and workflows that make the first 60% smaller over time.

For the first six months it will skew closer to 80/20 while you learn the stack and earn credibility with the market teams. We are telling you this upfront rather than letting you discover it.

Two things make this job harder and more interesting than a standard content ops role. Every page you publish carries regulated financial information across four different regulatory regimes, so accuracy is a compliance matter, not a quality preference. And the way people find financial content is changing: a growing share of our audience reads about our products through AI answer engines rather than search results, which changes how content needs to be structured and maintained.

What you’ll own

Operations and delivery

• Campaign content delivery across web, email and social in all four markets, including microsites, T&C documents, product catalogs and rewards pages
• A team of 6-10 Web Operations Executives: hiring, coaching, workload allocation and quality standards
• Campaign replication across markets, turning high performing launches into a repeatable process rather than a rebuild each time
• Escalation point for production content issues

Quality and compliance

• The QC process that keeps published content accurate: rates, fees, eligibility criteria, promotional claims and expiry dates
• Sign off paths with legal, compliance and commercial in each market, including how AI assisted content gets reviewed before it goes live

Product ownership

• The content operations roadmap: what we build, fix and automate, prioritized against business impact and team capacity
• Requirements and backlog for CMS and workflow improvements, working with engineering and design to ship at least one meaningful improvement per quarter
• Content structure and metadata standards that keep our pages discoverable in both traditional search and AI answer engines

AI and efficiency

• Finding and removing the highest cost manual steps in the content workflow, using AI tooling where it holds up and saying so clearly where it doesn't
• Turning what works into shared prompts, templates and documented workflows the wider Product, Content and Tech team can use
• Owning the judgement call on where AI output is safe in regulated financial content and where a human has to sign off

Performance

• Analysis of content and campaign page performance in GA4, using A/B testing and user behaviour to decide what changes next

What success looks like

Month 3: you know the content stack across all four markets, the team's throughput and error rates are measured rather than assumed, and the top three workflow bottlenecks are documented with a plan and an owner.

Month 6: campaign turnaround time down by 10%, published content error rate under 5%, at least one tooling improvement shipped with engineering, and campaign replication documented as a repeatable process.

Month 12: content ops is no longer a delivery bottleneck for marketing and commercial. At least two AI assisted workflows are in daily use by the team with measured time savings, and you have shared at least one of them with the wider PCT org.

What we’re looking for

Must have

• 6+ years in content operations, web operations, digital platform ownership or product ownership, including at least 2 years managing a team
• Business fluency in English, plus reading and writing in Traditional Chinese and spoken Cantonese. Our Hong Kong operation is the largest content workload of the four markets and you will manage it directly
• Hands‑on experience running content at scale in a CMS (WordPress, HubSpot or similar), including formatting standards, link integrity and publishing governance
• Daily working use of AI tools such as Claude or ChatGPT, with a real point of view on where they help and where they create risk. One round of our interview process is a working session on exactly this
• Comfortable in GA4 and GTM. You pull your own numbers and interpret them without waiting on an analyst
• Experience working with engineering in an agile setup: writing clear requirements, prioritizing a backlog, saying no

Nice to have

• Financial services, fintech or another regulated content environment
• Multi‑market or multi‑language content operations, especially where translation and localisation are part of the workflow
• Enough HTML and CSS to diagnose a broken page and fix the small stuff yourself
• Experience building repeatable AI workflows for a team, not just for yourself

Tools we use, which you’ll pick up if you haven’t: Claude, JIRA, Confluence, Sendgrid, MoEngage, Rebrandly, Figma.

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world‑class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

EEO Statement MoneyHero Group is an equal opportunity employer. We value, support and respect all