Consumer Marketing Lead — Growth, Innovation & Brand

Philips; Kuala Lumpur; Presencial; MYR 120.000 - 180.000; Jornada completa

Descripción de la vacante

Philips Malaysia in Kuala Lumpur is seeking a Consumer Marketing Manager to drive growth and strengthen brand equity by adapting global category roadmaps into local plans addressing consumer needs.

You will collaborate across R&D, Supply Chain, Finance and Sales to implement innovative product launches, lifecycle management, pricing, and shopper marketing, ensuring a cohesive consumer experience aligned with the Philips brand.

Formación

• Typically 8–12 years of relevant experience in consumer marketing or related fields.
• Bachelor's degree in Marketing, Business Administration, Economics or related discipline.
• Strong strategic thinking and category management skills.
• Experience with innovation and portfolio management, including new product launches and lifecycle management.
• Strong commercial and financial acumen, including pricing and A&P management.
• Excellent stakeholder management and cross‑functional leadership.

Responsabilidades

• Develop and execute integrated innovation, communication, and portfolio roadmaps for new product launches and lifecycle management.
• Collaborate with global and regional cross‑functional teams (R&D, Supply Chain, Finance, Sales, Revenue Growth Management, Marketing) to deliver superior propositions.
• Translate global category strategies into locally relevant activation plans with content localization, channel optimization, and media planning.
• Integrate consumer, shopper, competitor and market insights into planning and portfolio decisions.
• Ensure a consistent Consumer Experience Journey aligned with Philips branding and category strategy.
• Lead pricing strategy development and portfolio management with commercial and finance teams.
• Own regional business planning, including A&P optimization and demand generation.
• Monitor performance with market analytics to improve share and growth.
• Develop go‑to‑market strategies with Sales and Channel teams.
• Support forecasting and demand planning with Integrated Supply Chain for readiness and supply continuity.
• Lead shopper marketing initiatives and activation plans for in‑market execution.
• Ensure timely delivery of strategic initiatives through stakeholder management.

Conocimientos

Strategic thinking

Category management

Brand management

Stakeholder management

Educación

Bachelor's degree in Marketing or related

Descripción del empleo

Philips Malaysia in Kuala Lumpur is seeking a Consumer Marketing Manager to drive growth and strengthen brand equity by adapting global category roadmaps into local plans addressing consumer needs.

You will collaborate across R&D, Supply Chain, Finance and Sales to implement innovative product launches, lifecycle management, pricing, and shopper marketing, ensuring a cohesive consumer experience aligned with the Philips brand.